The two brands that where being advertised were Solo and Mount Franklin. Solo is a company/brand that makes Lemon flavoured soft drinks that they say have real lemons and is a thirst crusher. Then there is Mount Franklin who has bottled spring water that what they say is 100% pure spring water. The audiences that have been targeted are different for both companies. For Solo, they are targeting people that like to have some soft drink.…
In the field of advertisements there exists a broad category of the effects that ads want to express in order to cause many thoughts to course through the mind. In the Kinder ad there is present tension over certain issues that affect the country's view inciting many to question the decision over the kinder eggs banishments. The kinder ad's main focus is the comparison between a kinder egg – a chocolate egg with a toy inside – and gun control issue; which leads to the underlined focus of the danger that it can cause children. The kinder egg ad demonstrates that many Americans value the lives of their children; however they would rather banish a simple egg rather than assault rifles – which are viewed as having logic reasoning behind keeping them – the…
After watching several commercials and finding which techniques were used and how I decided that the McDonald’s advertisement for their new sweet and sour sauce was the best at influencing its target audience. First of all, the techniques they used were: avant-garde and transfer, their target audience was everyone who had watched the commercial. The commercial showed a regular man, walking into his local McDonald's, and seeing Olympic athletes enjoying McDonald’s. Then the narrator started talking about their new sauce, which was LIMITED TIME ONLY, and that was an example of avant-garde. The commercial was very bright and cheerful, so it was clear that McDonald’s tried to transfer a cheerful, healthy and athletic vibe, using the Olympic…
This Wendy’s ad reels the consumer in with a curiosity, in which they are basically glued to so what is going on. Luring you in with music that is pretty creepy but draws in viewer’s attention. It doesn’t begin as a typical fast food ad but as in a fashion show. The show commencing yet its location seems to be in a non-typical venue. This ad was made mostly to get the consumer to think about having a freedom of choice and why they should choice Wendy’s over the computation.…
Low starch eating methodologies have been appeared to build weight reduction and lessening the shots of a few sicknesses, yet there are likewise numerous worries confronting the long haul consequences for the body's wellbeing. While these symptoms have been proposed, there is insufficient proof to go down these issues. With low sugar eating methodologies turning out to be such a prominent eating routine arrangement, more research tests will soon be in progress, and after some time, specialists will have the capacity to focus the genuine symptoms; whether they are helpful or unsafe. Who recognizes what will happen later on with low sugar eating routine arrangements; perhaps it is only an eating regimen furor that will soon go by American weight…
More recently, advertisers have been targeting children more and more, and this is having a very negative effect on America and other country's youth. This is because people advertising junk food/fast food are a main part of the problem, but the people behind the making of the food have designed it so it messes with kids biology, making the food addictive to many. Advertisers are also learning ways to get kids hooked to these foods by making mascots cartoon characters, like Ronald Mcdonald and Tony the Tiger. You see, advertisers are spending a ton of money, over 2 BILLION dollars a year, just to make children pretty much get overweight.…
Obesity is one of the biggest problems facing american children in past years. In sixty years much has changed, especially food in the United States and people just recognized that they eat poor quality food. Many health professionals uneasiness about unhealthy lifestyle of children that lead to childhood obesity. Significant role in child obesity play poor diets. Most children diet are pizza, desserts, hamburgers, and consume of vegetables, fruits, healthy oils are not for americans.…
A 2013 report suggested that both McDonald's and Burger King had begun focusing their marketing towards children again. So many kids beg their parents for anything they see on television with their favorite character in the commercial. A research group found randomly selected ads to 100 children aged tree to seven. Many parents were asked what their kid wants from the food store, their answers were all similar.…
A Change In Overweight We live in a time were almost anything you eat makes anyone comment “ it makes you fat.” Fast food use to be rare now everywhere it is spotted. The influence of society has stimulated anyone to make unhealthy choices and lack motivation to exercise. Although, society has convinced individuals that obesity is not a problem, in reality it is one of the biggest issues especially for the little ones.…
Child Obesity: Is it a problem yet? Child obesity has been, and still is, a problem in America today. Many people go to restaurants that serve large portions of food along with a numerous amount of unhealthy ingredients that they may not be aware of. Chili’s Grill and Bar is a go to restaurant for families for any occasion. They serve food and drinks for both adults and kids.…
Ranging from a cartoon character, to famous people, offering toys and giveaways. Nonetheless many food companies have stated “they will no longer aim ads for unhealthy snack at youngsters” however, if you watch the Ads they promote it is impossible for children not to want their products. Whereas Coke Cola is having their slogan displayed all over the American Idol show where the rating view are from kids watching the show from the age of six to twelve. Food companies should be “thinking about their responsibility to children, not about their ‘right’ to exploit them.” They want to be “part of the solution” however they are doing harm to the public by manipulating them into but food products that will cause much harm.…
Always promoting either some new heart attack in a bun or some ridiculously affordable deal. It’s no wonder people are constantly being tempted. Teenagers and children are the most susceptible consumers, due to the fact that younger people are always watching television so of course when a young child or an adolescence sees a fast food commercial it is going to tempt them. Especially now more than ever with how the commercials are being portrayed now a day. For example, they usually have a group a friend or a family smiling, laughing having a great time while chomping into that heart attack in a bun, so what people understand from this commercial is it is fun to eat fast food not only that, but it is seen as great way to pass the time.…
Fast food restaurants are a very big part of American culture. The good thing about fast food restaurants is that they are cheap and taste good. Millions of people go to them just because they are quick, easy, and convenient for everyone. I think fast food restaurants have a lot of false advertising because you never hear or see about how many calories are actually in their food. Or if it does show the calories, it’s in really small writing on the ad or commercial.…
It is useful to therefore understand how food industries market a product, to appreciate the power that television advertising has on the dietary choices of children (Hasting, 2003). For instance (Wicks, Warren & Fosu, 2009) found that visual effects and animations distract children from underlying information hidden in television adverts. Such as nutritional disclaimers indicating an unhealthy product high in sugar and salt. Animations designed for children are normally collated with cartoon-related characters which overtime becomes an essential part of brand recognition for a company. A study conducted by (Garretson & Niedrich, 2004) established that both children and adults displayed trust and respect for these mascots i.e. Ronald McDonald.…
Promoting Obesity Advertisements are everywhere, and when it comes to food, food has a heavy influence on what people eat especially when junk food is the most influential. Unhealthy eating choices are what America is suffering from and commercials are playing a pivotal role in that. Both adults and children watch TV, but food marketers make the most money off of children because they are easy targets to advertise to. Television is not the only source of food advertisement since the internet also does advertise but differently.…