Mcdonald's Socioeconomics

Decent Essays
McDonald's objective market comprises of different socioeconomics. To begin with, correspondingly to Chick-fil-A, McDonald's points their items and promoting at kids. They are well known for their Happy Meals with a fun toy included and play areas. As many businesses, have shown if you can pull in the kids, the adults will come and purchase the item for their children and likely for themselves too. McDonald's has strived to do this by setting indoor and open air play areas at the front of their restaurants continually refreshing their Happy Meal toys, and utilizing their mascot, Ronald McDonald (McDonald's, 2013). Many McDonald's additionally have an existence measure Ronald McDonald statue sitting on a seat for children to bring pictures

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