McDonald's is a large part of the American lifestyle. It influences “diet, landscape, economy, workforce, and popular culture” (Schlosser 12). The largest group of people Mcdonald’s influence, or all fast food places, are children. According to Schlosser, “McDonald’s operates more playgrounds than any other private entity in the United States,” and “a survey of American school children found that 96 percent could identify Ronald McDonald” (Schlosser 13). These are very disturbing facts that should concern the entire nation. Children are not just a marketing tool for fast food corporations, they are the future of this country. While marketing to children helps companies sell their products, it is a manipulative way to treat the innocence of
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In fast food nation, Schlosser describes how “market research has found that children often recognize a brand logo before they recognize their own name” (Schlosser 37). This means that when a person is young, they are more impressionable; they don’t have a choice in what they learn and what they don’t. And companies, such as McDonald’s, know that children are impressionable. “The growth in children’s advertising has been driven by efforts to increase not just current, but also future consumption” (Schlosser 37). Companies want to totally influence a child’s life before that child even knows what’s going on. Schlosser states, “hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” advertising strategies” (Schlosser 37). The act of “cradle-to-grave” advertising manipulates the children of America and leads them to believe that something is good for them when, in reality, it’s …show more content…
Companies advertising to children is manipulative and wrong. Even though advertising to children makes money, it is disturbing and unethical. As Schlosser states in Fast Food Nation, “The industry groups lobbied Congress to prevent any restrictions on children’s ads and sued in federal court to block Pertschuk from participating in future FTC meetings on the subject. In April of 1981, … an FTC staff report argued that a ban on ads aimed at children would be impractical, effectively killing the proposal” (Schlosser 39). Advertising to children makes money, but money isn’t what this country should focus on; this country should focus on moral values focused towards children, not the focus of advertising. The United States should give children a chance, and stop big companies from advertising to those who can’t think for
In fast food nation, Schlosser describes how “market research has found that children often recognize a brand logo before they recognize their own name” (Schlosser 37). This means that when a person is young, they are more impressionable; they don’t have a choice in what they learn and what they don’t. And companies, such as McDonald’s, know that children are impressionable. “The growth in children’s advertising has been driven by efforts to increase not just current, but also future consumption” (Schlosser 37). Companies want to totally influence a child’s life before that child even knows what’s going on. Schlosser states, “hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” advertising strategies” (Schlosser 37). The act of “cradle-to-grave” advertising manipulates the children of America and leads them to believe that something is good for them when, in reality, it’s …show more content…
Companies advertising to children is manipulative and wrong. Even though advertising to children makes money, it is disturbing and unethical. As Schlosser states in Fast Food Nation, “The industry groups lobbied Congress to prevent any restrictions on children’s ads and sued in federal court to block Pertschuk from participating in future FTC meetings on the subject. In April of 1981, … an FTC staff report argued that a ban on ads aimed at children would be impractical, effectively killing the proposal” (Schlosser 39). Advertising to children makes money, but money isn’t what this country should focus on; this country should focus on moral values focused towards children, not the focus of advertising. The United States should give children a chance, and stop big companies from advertising to those who can’t think for