In the video "Food, Inc." Joel Salatin appeals to his audience's logos. He claims that food industries have become corrupt in what they feed their animals. Joel's farm was considered to be unsanitary because his farm is natural and open to the air. He uses his chicken culture test results, to convince his audience that his chickens are better than those that come from the food companies. He explains that his chicken's culture results came back with 133 cfu, while the food company's chicken came back with 3,600 cfu. He also states that food corporations put their chickens through 40 chlorine baths, where his chickens never see
