After looking at these two very contradicting advertisements right next to each other on this wall, it’s easy to tell that childhood obesity is not taken seriously enough. Reasons to back this up are how they often make advertisements for unhealthy food too appealing to children, they make unhealthy foods look/sound too beneficial for the public, and there are many more advertisements for unhealthy foods than there are for childhood obesity awareness.
Advertisement #1 is for Mcdonald’s fast food, it has a woman on it smiling with two Mcdonald’s bags in her hands with “my kinda shoppin’ spree” next to her in large white letters. All the way to the right it has images of some of Mcdonalds’ foods next to the Dollar Menu logo. The background color …show more content…
The light green background and the bright yellow Mcdonald’s logo really help the ad. do so. The woman they have on there smiling is placed in the middle of the ad. and looks very uncommonly happy about the McDonald’s she picked up to help the whole gist of the advertisement seem like it will benefit to you as a person to eat McDonald’s.
Advertisement #2 is very contradictive to the first ad. Instead of a McDonald’s logo it has a logo that says under it “EAT FRUITS & VEGETABLES AND BE ACTIVE.” Also, the advertisement has written on it, “Childhood obesity, don’t take it lightly.” The ad. has a dark blue background to it, and there is also a woman on it who appears to work at a hospital, but she has a concerned/caring expression to her instead. On the bottom the ad. says “Food Stamps can help,” and also has a number for anyone to call to see if they qualify for food stamps.
Advertisement #2 is without a doubt meant to have quite the opposite effect on people than advertisement #1. You can see how different the marketing schemes are for both of these ad’s. Ad. #2 is a lot darker and more serious, and is meant to catch the attention of the public to aware them of childhood obesity, to eat healthy, to be active & to call for food stamps if eligible/neccessary. Advertisement #2 is very bold & dark, but has a bright message to
Advertisement #1 is for Mcdonald’s fast food, it has a woman on it smiling with two Mcdonald’s bags in her hands with “my kinda shoppin’ spree” next to her in large white letters. All the way to the right it has images of some of Mcdonalds’ foods next to the Dollar Menu logo. The background color …show more content…
The light green background and the bright yellow Mcdonald’s logo really help the ad. do so. The woman they have on there smiling is placed in the middle of the ad. and looks very uncommonly happy about the McDonald’s she picked up to help the whole gist of the advertisement seem like it will benefit to you as a person to eat McDonald’s.
Advertisement #2 is very contradictive to the first ad. Instead of a McDonald’s logo it has a logo that says under it “EAT FRUITS & VEGETABLES AND BE ACTIVE.” Also, the advertisement has written on it, “Childhood obesity, don’t take it lightly.” The ad. has a dark blue background to it, and there is also a woman on it who appears to work at a hospital, but she has a concerned/caring expression to her instead. On the bottom the ad. says “Food Stamps can help,” and also has a number for anyone to call to see if they qualify for food stamps.
Advertisement #2 is without a doubt meant to have quite the opposite effect on people than advertisement #1. You can see how different the marketing schemes are for both of these ad’s. Ad. #2 is a lot darker and more serious, and is meant to catch the attention of the public to aware them of childhood obesity, to eat healthy, to be active & to call for food stamps if eligible/neccessary. Advertisement #2 is very bold & dark, but has a bright message to