Interrupting Cheez-It Ad Analysis

Let’s say you’re an average American living your daily life at work and it’s close to quitting time. One would stare at the wall clock in your office and notice that it only says 3:30. At this point your stomach is empty, and growls for a snack to power through to the end of your work day. Wouldn’t it be nice to have some cheez-itz? A simple and square snack yet perfect enough to hold off until dinner. Just the perfect amount of cheese in each bite that keeps one wanting more and more! “We take the time for our cheese to mature before we bake into every delicious cracker because at Cheez-it, real cheese matters”. Within the “Interrupting Cheez-it” commercial, examples of pathos and logos give the viewer a sensation of both dry humor and logical sense to buy their product. Cheez-itz uses examples of pathos in its …show more content…
Cheez-itz are that perfect snack with just enough cheese to hold off that mid-afternoon craving. The ad did its job which was to make me hungry and show both a common sense, and humorous side of what it was trying to sell. From pathos we see the emotional appeal with mainly joking fun as a normally inanimate object telling jokes to an inspector. This can affect how much attention is actually given to the ad just by incorporating comedy. In addition the viewer also sees the logical side or logos side as we want real and matured cheese for our cheez-itz and nothing else. People want to hear what they want to hear, their common household snacks being made with real natural cheese not with artificial or fake ingredients. Most advertisements we’ve seen in the past are similar to ones like this, where there isn’t much technology involved and have a short, simple objective. In the end, this cheez-itz commercial was nothing above spectacular, but it was sufficient in accomplishing its goal which was to attract the viewer and sell its