The Rhetorical Analysis Of 'Interrupting Cheez-It'

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Let’s say you’re an average American living your daily life at work and it’s close to quitting time. One would stare at the wall clock in your office and notice that it only says 3:30. At this point your stomach is empty, and growls for a snack to power through to the end of your work day. Wouldn’t it be nice to have some cheez-itz? A simple and square snack yet perfect enough to hold off until dinner. Just the perfect amount of cheese in each bite that keeps one wanting more and more! “We take the time for our cheese to mature before we bake into every delicious cracker because at Cheez-it, real cheese matters”. Within the “Interrupting Cheez-it” commercial, examples of pathos and logos give the viewer a sensation of both dry humor …show more content…
Isn’t a no brainer that we want our food to be made with the best natural ingredients? It seems that if one were to ask anyone that question, a similar answer would occur. The cheez-it company shows us this by using the phrase at the end of the commercial, “because real cheese matters”. They use this phrase to logically tell the viewer that they use the best, real cheese in every cheez-it. In correlation, this advertisement uses another example of logos by saying, “we take the time for our cheese to mature” and by this actually telling the audience they use properly matured cheese before using it. Cheez-it is not actually showing how they use matured cheese, rather through a well-mannered and polite block of cheese. In a real-life situation, again we would see a physical block of matured cheese which has all the quantitative statistics like correct weight and texture. Versus in the commercial the worker places a check mark next to the box reading …show more content…
It grabs the viewers attention mainly with humor, getting a light chuckle and a smile. In addition, it also focuses on the logical and real aspect of things by using properly matured and conditioned cheese. Hopefully by the end of the commercial one has a smile on your face and is getting up to look for some cheez-itz in his/her pantry! The goal of the advertisement is to persuade the audience into buying their snacks and not any of its competitors. There are several positive things to say about the commercial and how it wins your opinion. First, it’s very concise and to the point. Cheez-it doesn’t throw an elaborate commercial with celebrities or all these wild schemes to make its message clear. It shows a single plot, a humorous block of cheese, and truthful facts to make the audience want its product. It also shows some conflict/resolution as well. In the beginning the worker can’t seem to control the cheese because it isn’t quite mature enough. By the end we see a matured block of cheese using polite manners showing that it is ready to be used. Cheez-it produced a well thought out and simple commercial showing its audience why they should choose

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