Are You Being Proactiv(e) in your Skin Care? One brand of skin care has been promoting themselves to be the best skin care routine available to the public. With multiple television ads promoting the product, Proactive seems to be the best solution when it comes to taking care of acne issues, especially with teenagers, who the advertisements are clearly directed too. Though people of many ages also use the product, it brings into question of what exactly about this product that makes it work or rather, does it work? For this assignment, the analysis of the Proactive commercial featuring dancer/actress Julianne Hough will be analyzed on whether it is real or fake. For start, the commercial would seem credible to a general audience, specifically
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First, celebrity backed products should be the first reason why someone should continue doing their research on a product, as they are celebrities being paid to say the words to a camera. There is a possibility they do not use the product at all, and are only there for a paycheck. The second part is the use of “real people” in the commercial. How do we know these are not just paid actors who are trying to come up in the entertainment industry? The photos they also show of before and after the use of Proactiv should minimal difference, which brings into question if the photos have been altered for the commercial. Finally, the “micro-crystal medicine” would probably seem the finally pushing point to state that the product is fake and does not work. What is this so-called “micro-crystal medicine”, how does it work in combating acne and what exactly is in it? There has been studies done on Proactive, as such with a study by Burkhart which explains that there are actually addictive properties in Proactiv, where once used the skin would not be able to use other products to deal with acne until one weans off of the product’s addictive properties (Burkhart and Burkhart, 2007). So, the product being promoted in the commercial seems to be more false than a credible
First, celebrity backed products should be the first reason why someone should continue doing their research on a product, as they are celebrities being paid to say the words to a camera. There is a possibility they do not use the product at all, and are only there for a paycheck. The second part is the use of “real people” in the commercial. How do we know these are not just paid actors who are trying to come up in the entertainment industry? The photos they also show of before and after the use of Proactiv should minimal difference, which brings into question if the photos have been altered for the commercial. Finally, the “micro-crystal medicine” would probably seem the finally pushing point to state that the product is fake and does not work. What is this so-called “micro-crystal medicine”, how does it work in combating acne and what exactly is in it? There has been studies done on Proactive, as such with a study by Burkhart which explains that there are actually addictive properties in Proactiv, where once used the skin would not be able to use other products to deal with acne until one weans off of the product’s addictive properties (Burkhart and Burkhart, 2007). So, the product being promoted in the commercial seems to be more false than a credible