I decided to go with the Proactiv commercial sequence as I felt it was the perfect example of Monroe’s Motivated Sequence. The commercial first gains your attention by using a celebrity to introduce the product before showing you the “hired” models with their perfect skin that have all been haunted by their acne. Next the ad shows the need for a good acne regimen by telling you how other acne products and treatments don’t work. Then, they give you satisfaction by offering you a solution to your acne problem with “their” product. Next, they give you testimonials of visualization by showing you before and after pictures of the celebrities and models and interviews of them speaking of how their acne has been cured with Proactiv. Lastly, they call
