Activia Argumentative Essay

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Commercial: Link here The assertions made by Janie Lee Curtis, a paid actress and a spokesperson for Dannon Co. Inc. where one of a healthy digestive system if one ate Activia daily. “Activia helps with slow intestinal transit when consumed 3x per day for two weeks as part of a balanced diet and healthy lifestyle” that is one of the many claims made by Activia. “The yogurt was sold 30% higher prices than other similar products” (Rath. J.). In the commercial shared it has the spokesperson wearing a doctor’s coat, making viewers believe he is a doctor and misleading the audience. For the everyday viewer watching this commercial might find it believable and persuade them to buy Activia. Place a well-known actress and a person wearing a doctor’s …show more content…
It is also unfortunate we can not trust everything we hear, read, and see. Just yesterday my mother-in law sends me a picture claiming a man putting HIV in a product. I responded with information of that being a hoax. Although it is unfortunate that people and companies want to mislead us we should not allow ourselves to be gullible.
Regarding public speaking the article shared stated we should look for examples, statistics, how they gathered their information, testimony from eyewitness or experts, and self-testimony needs to be backed with knowledge, education, and training (University of Pittsburgh). In our text Hamilton states misrepresenting or twisting information is an example of distortion (Hamilton. C. pp.437).
Federal Trade Commission report: A document called Studies on Bifidobacterium DN-173 010 from Danone again referred to the Meance studies without mentioning that the groups that ate Activia didn’t show a statistically significant improvement. The FTC also charged that the purported “summaries” failed to mention one peer-reviewed study and five unpublished studies that showed no statistically significant improvement in transit time when the Activia group was compared to the placebo group. All told, the FTC alleged that 8 of 10 scientific studies showed no statistically significant effect of Activia on transit time when compared to placebo. As a result, the FTC charged that

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