With this advertisement Wells Fargo wishes to have new families join their banks nationwide. Featuring a same-sex couple, the bank is representing and including LGBT+ people as a part of that targeted audience. They are also being inclusive of disabled people, or families with disabled children, by featuring the young girl who is deaf. By targeting these audiences, Well’s Fargo is able to achieve their main purpose of this commercial is to show that Wells Fargo wants to prepare people financially to raise a family. It does this by showing a couple practicing sign language in order to prepare for the adoption of a deaf little girl. This commercial is very compelling because it appeals to any family dynamic not just the typical heterosexual couple.
