Our world revolves around needs and wants from the time a person is born. The needs and wants of humans are continuing to evolve as time goes on. Marketing has continued to evolve since its inception in the late 1950s trying to keep up with the desires of the consumer (Bethel University, 2017). For instance, lipstick has evolved from a waxy, hardening, peeling material that made your lips feel like cracking which was the case with Covergirl Outlast Lip stain to a long-lasting, rich color, with a soft feel on the lips such as Maybelline NewYork Superstay24 2 step lip color. I need a mixer for cake batters, doughs and cookies. But, I want a Professional series KitchenAid counter-top mixer. The ads and word-of-mouth for the KitchenAid has led me to believe this machine will mix ingredients faster, more evenly, and without a lot of manual labor. Twenty-first
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The ads for Covergirl Outlast Lip stain were false in my opinion. Moral principles and values that determine the objectives and strategies are considered ethics (Bethel University, 2017). I would have to say Covergirl Outlast product was designed with the best intentions; however the product fell short of their claims even after trying it numerous times. Nevertheless, the ads for Maybelline Superstay24 showed a beautiful woman playing sports, sitting in a steam room, kissing, and even a tape test to prove the value of their product. They talked about the scientific technology behind the product calling it microflex technology, meaning the product will stay together and not fall apart (Maybelline New York, 2011). It is not unethical to use beautiful people as a part of the marketing plan. Beauty sells; I have witnessed this through my entire life. My trust in Covergirl is not what it once was because of their marketing pitch not living up to the actual product
The ads for Covergirl Outlast Lip stain were false in my opinion. Moral principles and values that determine the objectives and strategies are considered ethics (Bethel University, 2017). I would have to say Covergirl Outlast product was designed with the best intentions; however the product fell short of their claims even after trying it numerous times. Nevertheless, the ads for Maybelline Superstay24 showed a beautiful woman playing sports, sitting in a steam room, kissing, and even a tape test to prove the value of their product. They talked about the scientific technology behind the product calling it microflex technology, meaning the product will stay together and not fall apart (Maybelline New York, 2011). It is not unethical to use beautiful people as a part of the marketing plan. Beauty sells; I have witnessed this through my entire life. My trust in Covergirl is not what it once was because of their marketing pitch not living up to the actual product