2013 Subaru Impreza Advertisement Analysis

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Advertisements shape the world we live in; we see them in the form of flyers and billboards when we step outside, in the form of commercials when watching television and online videos, and in the form pop-ups when browsing the internet. A 2014 study by Media Dynamics, Inc. concluded that the average American adult is exposed to approximately 362 advertisements per day. This same study also revealed that more than $180 billion has been spent on advertising in the United States, making the United States the largest advertisement market in the world. Only half the amount of money has been spent in China, the world’s second largest advertisement market; this highlights the immense magnitude of money spent in the United States on advertisement. …show more content…
The upper two-thirds of the advertisement depict two different variations of the vehicle, a hatchback in metallic blue and to contrast, a silver sedan, of the 2013 Subaru Impreza. Both cars are in front of a train station with the following sentence underneath the cars, “Unlike public transit, it has a media hub, top safety ratings, and room to actually exhale.” Located at the bottom one-third of the full page ad are statements from Subaru about the vehicle. All of the statements are in a white font with a blue background. The statement at the top of this section reads, “While you’re sitting on public transit, just imagine your commute in a new Subaru Impreza. No weird smells, no overhearing awful music, and nobody asking you for spare change. And with a ton of great features like excellent fuel efficiency and symmetrical full time All-Wheel drive, heading into work will be a lot more exciting,” followed by a link to the company’s website. Underneath this are two small paragraphs, one on the left and one of the right, titled “Staying Connected” and “SUBARU BOXER Engine” in bold white font. Underneath the title on the left is information, in regular white font, regarding the vehicles new Bluetooth

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