Nine months ago the Mr. Clean | Cleaner of Your Dreams commercial aired and it was a sensation. It has a strong appeal to pathos and logos but not a strong support on the ethos end. The timing, or kairos, for the commercial also played a big role in how well it did. The commercial stars Mr. Clean and another woman who he begins to clean with around the house. As simple as that may sound there are many intricacies that make this commercial an effective advertisement for it’s product. The timing at which this commercial was released works perfectly for the group they are targeting. It aired during the Super Bowl in 2016 which ensured that it would get plenty of views. This increases the chance that people will be with their significant other
…show more content…
This a key factor for “Setting the mood.” and increasing the emotional appeal of the commercial. Music has been shown to increase the release of dopamine levels which is the pleasure hormone. But this commercial doesn’t just use any song. The song used in the commercial was made specially for it. It has more romantic tones and lyrics such as as “I’ll be your ecstasy” (“50”) which have been shown to increase a persons openness. The timing of the music is also no acci-dent of course. By increasing the viewers dopamine levels and openness the music pulls the viewer in and sets them up for what they are about …show more content…
It appeals to both men and women. Near the end it is revealed that the person cleaning with the woman wasn’t an sexy Mr. Clean but was her husband the whole time. When he asks her “Clean enough?” (“50”) she throws herself at him and they begin to kiss on the couch. Then the commercial ends with the words; “You gotta love a man who cleans.” This leaves burning questions in both men and women. For women it might be “What is this prod-uct that will make my husband clean like that?” While men might be thinking “What is this product that will make my wife kiss me like that?” These questions will lead people to search up this product and think to themselves “If it worked for the people in the commercial it should work for me too.” This helps to build up the logos in the
This a key factor for “Setting the mood.” and increasing the emotional appeal of the commercial. Music has been shown to increase the release of dopamine levels which is the pleasure hormone. But this commercial doesn’t just use any song. The song used in the commercial was made specially for it. It has more romantic tones and lyrics such as as “I’ll be your ecstasy” (“50”) which have been shown to increase a persons openness. The timing of the music is also no acci-dent of course. By increasing the viewers dopamine levels and openness the music pulls the viewer in and sets them up for what they are about …show more content…
It appeals to both men and women. Near the end it is revealed that the person cleaning with the woman wasn’t an sexy Mr. Clean but was her husband the whole time. When he asks her “Clean enough?” (“50”) she throws herself at him and they begin to kiss on the couch. Then the commercial ends with the words; “You gotta love a man who cleans.” This leaves burning questions in both men and women. For women it might be “What is this prod-uct that will make my husband clean like that?” While men might be thinking “What is this product that will make my wife kiss me like that?” These questions will lead people to search up this product and think to themselves “If it worked for the people in the commercial it should work for me too.” This helps to build up the logos in the