Advertising Analysis : Dove 's Shampoo Deodorant Essay

1389 Words Nov 17th, 2015 null Page
In the January 2013 issue of People Magazine, on the forty-seventh page, there is an advertisement featured by the company Unilever, displaying one of their products: Dove 's GoSleeveless Deodorant. The advertisement has a solid white background and warm, flat lighting. On the left side of the page there is a young girl with a loose, yellow sleeveless shirt on. The girl has light skin and dark brown curly hair, but is ultimately racially ambiguous. She is shown from the midriff up, has a big smile and her arms raised, relaxing behind her head showing her hairless underarms. Above the girl is the Dove logo along with a text that reads "my got dressed with a smile top." To the right of the girl are four deodorant containers labeled with different scents. Above them is the slogan "Beautiful underarms in just 5 days," and below a description of the product: "Dove GoSleeveless with our unique 1/4 moisturizers and vitamins E&F leaves underarms soft, smooth, and ready to reveal. Effective Protection. Beautiful Result. The Unilever logo sits in the top right corner of the page. People Magazine 's demographic is primarily somewhat educated women between the ages of 25 and 45 who may or may not have children. These women still want to be involved in pop-culture. Another advertisement in the October 2014 issue of the GQ magazine, on the fifty-first page, is shown advertising 4 men 's grooming products as one of GQ 's "picks" for an annual advertising section of the magazine 's top…

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