In the January 2013 issue of People Magazine, on the forty-seventh page, there is an advertisement featured by the company Unilever, displaying one of their products: Dove 's GoSleeveless Deodorant. The advertisement has a solid white background and warm, flat lighting. On the left side of the page there is a young girl with a loose, yellow sleeveless shirt on. The girl has light skin and dark brown curly hair, but is ultimately racially ambiguous. She is shown from the midriff up, has a big smile and her arms raised, relaxing behind her head showing her hairless underarms. Above the girl is the Dove logo along with a text that reads "my got dressed with a smile top." To the right of the girl are four deodorant containers labeled with different scents. Above them is the slogan "Beautiful underarms in just 5 days," and below a description of the product: "Dove GoSleeveless with our unique 1/4 moisturizers and vitamins E&F leaves underarms soft, smooth, and ready to reveal. Effective Protection. Beautiful Result. The Unilever logo sits in the top right corner of the page.
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Kilbourne has said that advertising tells us who we should be and how we should act (K). Even though both of these magazines aren’t for teenagers, advertisers know that everyone cares about how they are perceived. The young to middle aged women that primarily read People Magazine want to be young and cute, as the model is portrayed. The young to middle aged men that read GQ magazine want to be attractive and sleek. Both of these groups of people, along with almost everyone, wants to be liked, and marketers have really mastered the art of manipulating people’s perceptions and desires. The audience of a magazine and even a company is very important when looking at advertising because it shows what the people making the advertisements want the reader to
Kilbourne has said that advertising tells us who we should be and how we should act (K). Even though both of these magazines aren’t for teenagers, advertisers know that everyone cares about how they are perceived. The young to middle aged women that primarily read People Magazine want to be young and cute, as the model is portrayed. The young to middle aged men that read GQ magazine want to be attractive and sleek. Both of these groups of people, along with almost everyone, wants to be liked, and marketers have really mastered the art of manipulating people’s perceptions and desires. The audience of a magazine and even a company is very important when looking at advertising because it shows what the people making the advertisements want the reader to