Got Milk?
This particular Got Milk ad has the well known soccer pro David beckham shirtless with his soccer ball. The colors and shading make it look more dramatic and appealing to the opposite sex. It also has bold words saying “Goal by Beckham, Body by Milk” and in smaller text it explains how studies have shown that teens with a cup a day of low fat or fat free milk filled with healthy protein help them stay healthier and stronger. This Got Milk ad uses sex appeal to attract attention and sell there product.
Got Milk has good advertisement because I feel it uses all three elements: ethos, logos and pathos. It demonstrates ethos because how they display David beckham who is a well known athlete. Therefore giving the advertisement …show more content…
Henthorne says that It’s very common now for a reader of any age to pick up a magazine and see provocative models and celebrities for many consumer products. Furthermore, George Belch says how advertisers assume that “sex sells” has also been noticed in numerous articles both in the general and business media. Even though it is very effective to use nudity and sex appeal to attracting attention, there happens to be a negative to it. Ad surveys showed that ads with sexuality and more nudity judged least appealing and lowered the company's reputation. Bello, Pitts, and Etzel (1983) conducted an experiment on commercial ads and how sexual ads appealed to everyday people. They came to a conclusion that both males and females found a sexually controversial commercial more interesting than a non-controversial substitute. “ however, controversial content failed to improve the communication effectiveness of the advertising. The authors(Bello, Pitts, and Etzel) concluded that gender of the respondent, gender of the model, and level of controversy surrounding the message will all have an impact on the way information is processed by receivers.” So what Belch is trying to
This particular Got Milk ad has the well known soccer pro David beckham shirtless with his soccer ball. The colors and shading make it look more dramatic and appealing to the opposite sex. It also has bold words saying “Goal by Beckham, Body by Milk” and in smaller text it explains how studies have shown that teens with a cup a day of low fat or fat free milk filled with healthy protein help them stay healthier and stronger. This Got Milk ad uses sex appeal to attract attention and sell there product.
Got Milk has good advertisement because I feel it uses all three elements: ethos, logos and pathos. It demonstrates ethos because how they display David beckham who is a well known athlete. Therefore giving the advertisement …show more content…
Henthorne says that It’s very common now for a reader of any age to pick up a magazine and see provocative models and celebrities for many consumer products. Furthermore, George Belch says how advertisers assume that “sex sells” has also been noticed in numerous articles both in the general and business media. Even though it is very effective to use nudity and sex appeal to attracting attention, there happens to be a negative to it. Ad surveys showed that ads with sexuality and more nudity judged least appealing and lowered the company's reputation. Bello, Pitts, and Etzel (1983) conducted an experiment on commercial ads and how sexual ads appealed to everyday people. They came to a conclusion that both males and females found a sexually controversial commercial more interesting than a non-controversial substitute. “ however, controversial content failed to improve the communication effectiveness of the advertising. The authors(Bello, Pitts, and Etzel) concluded that gender of the respondent, gender of the model, and level of controversy surrounding the message will all have an impact on the way information is processed by receivers.” So what Belch is trying to