White propaganda

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    Old Chang Kee Case Study

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    1. Background A lot of people, still confusing about how important advertising for a product. In general, advertising is the art of arresting the humans intelligent just long enough to get money from it. On the other hand, the purpose of advertising is persuading customer to buy the product such as, and create customer desire. Lets pick one of the famous brand in Singapore which is Old Chang Kee. Briefly, Old Chang kee started their business in 1956 and founded by Hainan’s immigrant which is…

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    Leuthold writes, “The plague of our materialistic society is a direct result of mankind seeking satisfaction and happiness through the addiction to obtaining objects of our outward desires. Our society has been relentlessly exposed through the media to propaganda served by a capitalistic machine convincing us that the answer to our fulfillment and ultimate happiness can be purchased.” In this quote Leuthold…

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    A new age of public expression has emerged with the invention of social media and web blogs. This transformation of the manner in which people are able to openly speak with others across the world either publically or privately. Allowing individuals to give their perspective on certain issues occurring in the world are important to educated the public with a different perception. Positive change for the future of the world occurs through discussion, even online. However, there is a downside to…

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    Headquarters Special unit was comprised of three primary denial and deception elements; Visual Imagery Intelligence (IMINT), Radio; Communications Intelligence (COMINT) Sonic, Signals Intelligence (SIGINT) or the beginning of the Measurement and Signatures Intelligence (MASINT). Deception can be employed to mislead an opponent about the deceivers military, primary material, capabilities, deception in this particular context is also a convenient opportunity to demonstrate some of the potential…

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    ). Being thin is portrayed in the media as the ideal body and in return holds negative opinion of being overweight. In addition, Van Vonderen and Kinnally also utilized a saying by Triplett to better illustrate his ideas and stated that “being overweight is seen as a stigma, and considered to be a condition that the individual can prevent” (Van Vonderen and Kinnally). Not all of us have the ability to control our weight issues. There are diagnosed medical cases that no matter how much one works…

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    Is Wikipedia a mass medium Wikipedia has become a major source of information for many individual. While there are mixed opinions about the credibility of Wikipedia as a source of reliable information, people do see the value in Wikipedia. Wikipedia has become a source of information for many individual at different capacities. In one example, Thelwall and Kayvan (2015) tell us that both academics and students make use of Wikipedia. While Wikipedia is used “extensively” by higher educators and…

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    Symbols and racial pejoratives were, and still are used in advertisement to this very day; circulating and pushing these negative opinions on the consumer to give them a false idea of what people who are non-White are. Commercials like Burger kings chicken snack wrap that featured Mary J Blige, pushing the ongoing racial stereotype about African American’s and their immense liking for chicken. Many people have asked why would the fast food restaurant even make…

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    Hooking Consumer Behavior

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    Advertising companies have been known to use a variety of approaches to connect with a desired audience. These paid announcements, being quite informed on the irrational behavior of the public, utilize an array of cunning practices to garner customer loyalty. Coca-Cola, Apple, and McDonald 's are among many that exploit the explosive power of public relations. Some stunning examples of these culture-wounding practices include: altering emotional states by creating ties to a product through…

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    Benefits Of Lying

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    Being in a standpoint of having to decide while if you should deceive or not could be a very complex situation. Especially when you want to protect a loved one from getting hurt. But the thing is should covering the truth with dishonesty and lies be the best decision to protect that special person? Should deceiving be more important than your integrity and values? Is lying even the best solution or is their never a well justified reason of lying? At times you feel that their is no more options…

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    Fair And Lovely Analysis

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    Air Hostess “advertisement is demeaning to women and it should be off the air.” Karat calls the advertisement “discriminatory on the basis of the color of skin,” and “an affront to a woman’s dignity.” (Karnani, 2007) It is certainly a shame that the white women also happens to be the skinniest, because not only could it make the black “bigger” women feel ashamed of their bodies, however they could also feel as though they have to start using the Fair and Lovely products to look as light as she…

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