Southwest Airlines

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  • Organizational Characteristics Of Southwest Airlines

    valuable customers. Southwest was established in 1967 by Rolling King and Herb Kelleher as an intrastate airline. It is now the fourth largest major airliner in USA and is trading on the New York Stock Exchange. The organization religiously reminded themselves that "airplanes don't make money on the ground." Flights have to be maximised with the least number of fleets to profit. They even researched a NASCAR pit crew to gather the best turn-around strategy. Above all, Southwest banked on its…

    Words: 1243 - Pages: 5
  • Southwest Airlines Globalization

    The Airline industry is characterized by strategic management and competitiveness. The paper seeks to provide information concerning the impacts of the changes in technology and globalization on the airline industry. Furthermore, the paper would also integrate the resource based model and the industrial organization model to try and determine the above average returns witnessed in the Airline industry. The paper seeks to analyze a case involving the Southwest Airlines. The globalization process…

    Words: 1083 - Pages: 5
  • Southwest Airlines: A Case Study

    Southwest Airline Background Southwest Airlines is the largest low-cost, commuter airline measured by number of passengers carried each year within the United States. Southwest Airlines is known as a “discount airline” compared with its large rivals. In late 1966, Rollin King, a San Antonio entrepreneur who owned a small commuter air service, came to see Herb Kelleher at the latter’s law office with a plan to start a low-cost, low-fare airline that would shuttle passengers between San-Antonio,…

    Words: 779 - Pages: 4
  • Southwest Airlines Case Study Summary

    it, people will fly your airline” (Southwest Airlines History, n.d., para. 1) stated King and Kelleher, the starters and Presidents of the airline. Using its low-cost, no checked baggage fees, great customer service, and point-to-point strategy, which allows them to pick the most profitable routes to operate, Southwest has been able to expand year after year and stay profitable. As of today, Southwest Airlines is one of the most successful airlines in the struggling airlines economy. Over the…

    Words: 2107 - Pages: 9
  • Southwest Airlines Leadership Case Study

    In over 40 years of dedicated service, Southwest Airlines which is a Dallas, Texas based company sustain its image as the best of the rest with ideal customer service by an abundance of workers to over millions of customers on a yearly basis. Southwest Airlines has around 4,000 flights taking off on a daily basis amongst a system of almost 100 locations within the United States and numerous locations throughout the world. Importantly, Southwest Airlines established a connection to Long Beach,…

    Words: 1413 - Pages: 6
  • Southwest Airlines Corporate Strategy Summary

    component used to implement strategic change (p. 296). Organizational culture describes the shared beliefs, values, and practices among the employees at an organization (p. 295). According to Quick (1992), Southwest Airlines’ corporate values are humor, selflessness, and luv (p. 47). Southwest Airlines’ website (n.d.) states that safety, warrior spirit, dependability, friendliness, and low costs are also held in high esteem (para. 4). Parnell (2014) defines corporate strategy as the…

    Words: 730 - Pages: 3
  • Southwest Airlines Pricing Strategy

    Current Situation The airline industry is an intense and highly competitive market. Everyday millions of consumers travel and each airline both national and international compete for sales revenue, in fact, each airline has developed and evolved to sustain in this volatile industry. For Southwest Airline to capitalize in this market and steadily maintain their sales, they have procured a niche market. The company has positioned itself as a low fare cost leader in air transportation service. On…

    Words: 584 - Pages: 3
  • Southwest Airlines Porter's Five Forces

    Facts Strategic Issue Southwest Airlines strategic issues stem around trying to figure out how to lower costs and raise revenue in order to stay competitive and how to expand in a way that creates the strongest company. Rising fuel prices led to some of the costs. After a nice drop in jet fuel prices in 2009, the price began to rapidly rise again over the next two years. Above all is the increasing costs associated with rising wages. For a little over a decade Southwest has been fighting…

    Words: 2600 - Pages: 11
  • Case Study: The Future Of Southwest Airlines

    The future of Southwest Airlines will continue on its voyage of innovation, growth and adaptability. Growing the company into the future means, “Leadership must determine clear goals while balancing the need for a formal structure against growth and adaptation” (Steagall, 2016). The original problem the leaders of Southwest saw was, airline travel was slow, expensive and full of features that most people did not really want or care about. Guess what, that problem still rings true today and…

    Words: 2021 - Pages: 8
  • Southwest Airlines And Its Impact On The Aviation Industry

    32% which was a 15% increase.( In 2013 it was also estimated that the worldwide percentage of LLCs was estimated at 22%. In the United States LLCs were very limited in the beginning at solely revolved around Southwest Airlines. In 2013 an article by Airline Profiler stated there were approximately 172 LLC 's across the…

    Words: 1055 - Pages: 5
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