Southwest Airlines

Southwest Airlines Headquartered in Dallas, Texas, Southwest Airlines is currently the U.S.’s largest domestic passenger airline, who transported 136 million passengers in 2014 alone and 1.5 billion since their inception in 1971 (Southwest, 2015b). The company has successfully created a distinctive corporate culture and business model centered on employing the friendliest people who provide exceptional customer service (Southwest, 2015b). Along with their employees, their dedication to…

customer’s boarding pass. The country’s most popular airlines’ fees are unnecessary and excessive, and they serve for no other purpose than to increase…

Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or…

represent the year of 2001 for many Americans. The 9/11 terrorist attacks caused major emotional, and economic impact around the globe. The American airline industry suffered significant economic and social loss, leaving major airline companies on the verge of bankruptcy. While most airline companies were financially and emotionally suffering, the Southwest airline appeared to be at its most successful and profitable period. Indeed, Southwest’s successful performance during difficult times makes…

The 9/11 crisis threw the multi-billion dollar airline industry into a tumultuous panic. As fear spread among the public, airline passenger traffic dropped, revenues faltered, and consumer experience floundered. The airline industry was going through a violent contraction, one that cost $55 billion dollars, according to The New York Times. In addition, the crisis altered the airline industry’s environment. For instance, airline industry faced new uncertainty and pressure from legislation and…

Southwest Airlines For many us, planning a trip is an arduous task of searching for the best flight times and prices. Once we book our ticket, our thoughts turn to baggage restrictions, fees, dealing with delays and cantankerous airline employees. Most airlines have truly taken the fun out of travel! There is an airline standing at the forefront, and showing travelers the “LUV”. Southwest Airlines believes that “Our Purpose is to connect People to what’s important in their lives through…

Southwest Airlines Case 1. Objective Finding ● Website glitch and mobile app problems hindering the customers’ ability to manage their travel plans or check-in for flights as well as causing flights delay and cancellation. ● Violating safety standards; keeping plan maintenance issues hidden, or missed inceptions, subjecting the company to penalties from the Federal Aviation Administration (FAA) ● Complaints of racial misconduct from both Southwest’s employees and customers as well (e.g.…

Southwest Airline is one of the company who believe in providing great customer services at any cost. However, for them their employees are their first customers and they are the first priority. Southwest give the proactive customer service to the employees first and those employees deliver the best service to the customer. This is the way they uses Servant Leadership Concept in their company. Southwest have very good mission statement that '' Treat the people in the way you wanted to be treated…

An Investment Analysis of Southwest Airlines for Embry Investment Group Kenneth O’Connor Embry-Riddle Aeronautical University, Worldwide Table of Contents Tables and Figures 3 Abstract 3 Introduction 3 Why this Analysis was Done 3…

operations per unit is reduced. It has been found that the larger airline companies such as American Airlines and Southwest airlines have taken advantage of economies of scale resulting from their ability to use their size to negotiate better/cheaper deals spread out over a large sales base. For example, the number of airplanes and flight schedules, purchasing fuel in bulk etc. As the number of airplanes (units) owned by an airline company increases, the per airplane costs decreases (Quora). It…