Road pricing

static price for their goods and services, but how does static pricing maximize profits? Currently, companies who make sales online are able to collect data on their current and potential customers regarding their demographics and track their search and purchase history. With the collected data, companies can produce a price that may match the dollar value of certain customers – this is called Dynamic Pricing. Dynamic Pricing is a pricing strategy in which a seller collects data and use…

product (Ahmad & Vays 2011). Pricing is a crucial strategic variable due to its direct relationship with the company’s goals and its interaction with other marketing mix elements (Yesawich 2004). Pricing enables companies…

brand new car deal. By negotiating the dealer invoice price with the manufacturer, dealers already know their cost will not increase, nor will the rebates or incentives the manufacture provides the customer affect the dealer. Some of the different pricing options Ford and their dealerships could use is skimming, promotions, and Good-Better-Best (D 'Antonio, 2012). In the past 100 years, Ford has never, nor will they ever reveal to their stockholders, consumer or their dealers how they…

Question 2 Penetration Pricing: a Penetration pricing strategy is the strategic application practice of settling an initial price that is far lower than the projected standard price for the product. The strategy is essentially also know as a price war. This strategy goes for the lowest and deepest price cut, to ensure that the product at any given time in the market has the lowest price compared to its competitors. The business would only use this strategy if they need an exceptionally low price…

Segmentation can be defines as a process to find out and subdividing a large homogenous market which means to classify what the customer needs, wants, and demand. It used to design a marketing mix that can be matches customers’ expectations in the targeted segment. However, segmentation can be categorized into four types which are behavioural, demographic, psychographic, and geographical. Behavioural segmentation was concerned about shopping and buying behaviours. Demographic segmentation…

Price skimming, also known as market skimming, is a product pricing strategy where then firm charges a high initial price when introducing a product. With time, as the demand of customers is satisfied, the firm lowers its price a bit attracting those who are more price sensitive. This strategy is useful when there are enough customers who are willing to buy the product at a high price, when the high price keeps competitors from entering the market, lowering the price won’t have a huge impact on…

1. What are the most significant factors affecting the attractiveness of the container shipping industry? The container shipping industry is including in four main segment: 1. container shipping, 2. roll-on, roll- off, 3. Industrial or bulk shipping for commodities, 4. Tanker shipping for natural gas, oil and chemicals. There are many significant factors that affect the container shipping in industry. First are the costs, fixed costs and the bunker costs, Container shipping industry need to…

Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories Product Name- Metsmall Subject- Product & Brand Management by Dr. Sanjay Patro Group Details- Sl.No. Description SID ID 1 Sumiran Kumar Ghosh RB 15027 2 Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target…

consequences like lowering profit margins, the negative psychological effects a lower price plays on a consumer, and the effect it would have on brand perceptions. Given these negative effects the company should consider promotional pricing strategies or a geographical pricing strategy. Firstly lowering a products price has a direct effect on the profit margin and profit you make in your company. When lowering the price of a product you would make less revenue per product while not lowering…

main product which brings the main revenue is their rooms. Price (Hilton Hotel) Pricing strategy used by the Hilton Hotel Kuala Lumpur is divided into four categories. The pricing strategy matrixes are economy, penetration, skimming and premium pricing. Economy pricing strategy is selling product of their basic structure and characteristics to the customers, with their lowest price. On the other hand Penetration pricing strategy is offering customers the highest quality product and services…