Dr. Reddy's Laboratories Case Study

1306 Words 6 Pages
Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories

Product Name- Metsmall

Subject- Product & Brand Management by Dr. Sanjay Patro

Group Details-

Sl.No. Description SID ID
1 Sumiran Kumar Ghosh RB 15027
2 Tejaswini Mantha RB 15035
3 Vikas Raj RB 15053

Table of Contents:

1. Executive Summary

2. Metsmall- a smart decision
- Introduction
- Types of diabetes
- Epidemiology in India
- Treatment Guidelines

3. Market summary

- Target customer segment
- Target patient group

4. Key marketing issue

5. Key opportunity

6. Product Innovation

7. Value proposition

8. Brand benefit pyramid

9. Conclusion

Executive Summary:

Dr. Reddy’s Laboratories is a multinational pharmaceutical company
…show more content…
Insulin is a hormone made by the pancreas, that acts like a key to let glucose from the food we eat, pass from the blood stream into the cells in the body to produce energy. All carbohydrate foods are broken down into glucose in the blood. Insulin helps glucose get into the cells.
Not being able to produce insulin or use it effectively leads to raised glucose levels in the blood (known as hyperglycemia). Over the long-term high glucose levels are associated with damage to the body and failure of various organs and tissues.

Types of Diabetes:
There are two types of diabetes:-
a. Type-I -Also called Juvenile diabetes, usually develops in children or young adults.
b. Type-II-Occurs at the age of 40 and above. 90% of the diabetics are type-II diabetic patients.

Epidemiology in India:
According to the Indian Heart Association, India is the diabetes capital of the world with a projected 109 million individuals with diabetes by year 2035.The disease currently affects more than 62 million Indians, which is more than 7.1% of India's adult

Related Documents