Race condition

The logo was regarded as unlikable by thirteen out of the twenty participants in the control condition compared to only five in the experimental condition. The results show that they were statistically significant, therefore, they were not down to just chance alone. In consideration of this the results support the hypothesis that if the DE100 logo is paired with a corresponding positive image (graduating students) then it is perceived more favourably than if it is not. This could have been achieved by the manipulation of the positive pairing rather than the actual liking of the DE100 logo itself. The DE100 experiment had a simple and straightforward design which would be easy to replicate. It is not time consuming, therefore, boredom is avoided for the participants and therefore, it is cost effective for the researcher. The experiment allowed for the replication…

likes and dislikes. A previous study by Hollands et al (2011) looked at whether pairing images of energy-dense snack foods such as cakes and biscuits, with images of potential effects such as obese people could affect people’s attitudes towards food and food choices. Another real-world example could be the use of negative images being shown on tobacco products to influence people to reconsider smoking. A study by Chen et al (2012), the one on which the DE100 project has been based, looked at…

Discussion The purpose of the present study was an experiment to test a logo DE 100 IPTV for a new internet TV channel and examine whether evaluative conditioning will increase people liking the new logo and will be more appealing to the audience. The results of the test were statistically significant, indicating a significantly higher difference between the liking logo in the experimental condition and control condition. We predicted that pairing the DE 100 IPTV logo with positive image will…

The similarities between the two studies are that the research team for DE100 followed the same approach taken by Chen et al. (2012) and present participants with a slide show of images showing a similarity between the two, DE100 used three fictitious logos, three neutral images (this being household items, one positive image (the happy graduating students) and one image of the DE100 IPTV logo. Another similarity between both studies is that they both showed the images five times so that the…

for help and were less helpful towards others also in comparison to participants with non-money reminders. Participants primed with money generally preferred to be independent of others and complete work individually. They created more physical distance between themselves and others in response to meeting new people. In this study priming with money clearly showed results unlike in our study which could have been caused by the time put into priming participants which money. During the nine…

In these camps “the death rates were so high, from malnutrition, typhus and exhaustion that the disposal of corpses became a serious problem.” (THE CAMPS) The treatment in transporting and caring for the victims is probably one of the main factors in the dehumanization of people during Holocaust. The victims were treated inferior simply because of their nationality. The Nazi’s made it a point to degrade these people in every way possible by taking away their rights and free will.…

Only a short while ago did the world figure out how devastating colonialism was; to the land, and the people who inhabit it. We hear a lot of stereotypes about the natives of Africa pertaining to cleanliness and intelligence. Nervous Conditions a “coming of age” novel by Tsitsi Dangarembga challenges these stereotypes with the story of two young girls. Though, her family portrays the opposite of these stereotypes it doesn’t mean that it comes without problems. We see a lot of psychological…

turmoil’s people face during war (102). When involving his real life experiences through his occupation and family encounters, the chapters involving the death of his brother help create the tested part of human condition as the author uses cultural expectations to allude to the hardships of war. Particularly when finding out the death of his brother, BLAH, Jawad is faced with the task to tell his father, amidst his Mother and neighbors joining in a cultural wailing. In telling his father about…

Slessor’s poetry examines the truth in life that humans are fragile creatures using the powerful images of the dichotomy of the human condition and the aspect of Australia unique landscape. Kenneth Slessor composed the poems “Beach Burial” and “North Country” unveils the reminiscent images of war and its effect on people to allow the responder to imagine images of the coming of Australian life. The inevitable conclusion of time is death in Beach Burial while North Country captures the finality…

Brave Women in Nervous Conditions “Can you cook books and feed them to your husband? Stay at home with your mother. Learn to cook and clean. Grow vegetables." (15) One of the most significant quotes in Tsitsi Dangarembga’s Nervous Conditions sets the tone on how women are viewed and treated throughout this story. Set in a postcolonial Zimbabwe Nervous Conditions tells the story of four women who are living in a man’s world. Underestimated, unappreciated and dominated, each of these women stand…