Discussion
The purpose of the present study was an experiment to test a logo DE 100 IPTV for a new internet TV channel and examine whether evaluative conditioning will increase people liking the new logo and will be more appealing to the audience.
The results of the test were statistically significant, indicating a significantly higher difference between the liking logo in the experimental condition and control condition. We predicted that pairing the DE 100 IPTV logo with positive image will make people like it.
Our research confirmed the hypothesis that experimental condition had a greater proportion of participants who liked the logo DE 100 IPTV compare to those in control condition. Similarly like Chen et al.’s study (cited in Brace, …show more content…
Not only based on Chen et al.’s (2012) study but also as a human we have tendency to be influenced. For instance, people buy and consume product what they like rather than what they dislike, they usually avoid buying unhealthy snacks specially those paired with unhealthy images (cited in Holland, 2011). Evaluative condition has been already used with tobacco products. The consequences of smoking displayed on the pack of cigarettes put many people off from buying these products. Unfortunately, in same way we are easily influenced by the appearance of the product and our liking of the product is distanced from healthy choice. These examples are only a few from many where one things has an effect on another one and how pairing can influence our …show more content…
In spite of this it is necessary that overall presentation will be more interesting and does not allow them to get bored. Perhaps, speed up the time of whole presentation and reduce the slide exposure to two seconds per image could help. The attractiveness of the logo could be enhanced by appearing in slow emotion or 3D image would more likely grab participants’ attention. Based on our experiment the conditions would remain the same, where experimental condition would have logo paired with happy graduating students and the control condition would not be paired with positive image. The difference would be in shorter timing and the attractive appearance of the logo.
In conclusion, the present study examined the potential use of logo for fictitious internet TV channel. Despite the boredom of all participants, study showed that participants liked the DE 100 IPTV logo more when slideshows was combined with positive image rather than only with neutral images of every day household.
(709
The purpose of the present study was an experiment to test a logo DE 100 IPTV for a new internet TV channel and examine whether evaluative conditioning will increase people liking the new logo and will be more appealing to the audience.
The results of the test were statistically significant, indicating a significantly higher difference between the liking logo in the experimental condition and control condition. We predicted that pairing the DE 100 IPTV logo with positive image will make people like it.
Our research confirmed the hypothesis that experimental condition had a greater proportion of participants who liked the logo DE 100 IPTV compare to those in control condition. Similarly like Chen et al.’s study (cited in Brace, …show more content…
Not only based on Chen et al.’s (2012) study but also as a human we have tendency to be influenced. For instance, people buy and consume product what they like rather than what they dislike, they usually avoid buying unhealthy snacks specially those paired with unhealthy images (cited in Holland, 2011). Evaluative condition has been already used with tobacco products. The consequences of smoking displayed on the pack of cigarettes put many people off from buying these products. Unfortunately, in same way we are easily influenced by the appearance of the product and our liking of the product is distanced from healthy choice. These examples are only a few from many where one things has an effect on another one and how pairing can influence our …show more content…
In spite of this it is necessary that overall presentation will be more interesting and does not allow them to get bored. Perhaps, speed up the time of whole presentation and reduce the slide exposure to two seconds per image could help. The attractiveness of the logo could be enhanced by appearing in slow emotion or 3D image would more likely grab participants’ attention. Based on our experiment the conditions would remain the same, where experimental condition would have logo paired with happy graduating students and the control condition would not be paired with positive image. The difference would be in shorter timing and the attractive appearance of the logo.
In conclusion, the present study examined the potential use of logo for fictitious internet TV channel. Despite the boredom of all participants, study showed that participants liked the DE 100 IPTV logo more when slideshows was combined with positive image rather than only with neutral images of every day household.
(709