Marketing ethics

Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: In this assignment I will discuss Varinder Car Dealership which is located in James Road Caulfield. This business trades the second hand cars to the customers. Review of the Marketing Plan: Following are the marketing plan for Varinder Car Dealership: Point-of-sale: ask customers to purchase the other products or services when they pay to the service counter. Initiate customer word of…

Further regulations of marketing and advertising aimed at children needs to be put into place to protect children. The primary focus of this controversy surrounds energy-dense nutrient-poor (EDNP) food and its targeted advertisement towards children. The marketing strategies employed by companies are created with selling to children in mind, often by nefarious means. Mehta et al. wrote an article titled “Parents’ and Children’s Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor…

Although he may or may not be lying, but as an executive member, we would think the junior marketing professional is irresponsible. No matter your position in a company if tasked and responsible for coming up with business plans, results from campaigns or any sort of quantitative data, you need to ensure it is accurate so everyone in the process…

Organizational Values and Codes of Ethics A mission statement, in my opinion, is like a road map. You can use your mission and values to set a course. Keeping that course can help you reach your goal/destination faster and easier. We can see in the example of Clay Walker that a mission statement can be derived from a very personal experience. JEAN E. PALMIERI (Dec 2011) explains how Clay took his firsthand experience and turned it into his life’s work. That to me is a true mission. Keeling,…

Target Market of Primark Demographics: Segmentation Target customers Income Low-medium income Gender Generation Y (Jahn, 2015) Occupation Student or Young Worker Age Mainly16-24 (Neville, 2016) Psychographics Life style Milan is the second highest fashion market and one of the highest growing market for fashion consumers (Kent, 2011). Price sensitivity Very price sensitive (Kotler. P, 2016), so the retailers in Milan always offer low price points. Geographics Urban student accommodation or…

Kantian ethics focuses on the morality of actions more so that the overall consequences of said action. Unlike the consequentialist thinking of utilitarianism which chooses the outcome with the overall greatest happiness, Kant’s nonconsequentialist approach to philosophy believes in the inherent “goodness” or “badness” of an action, regardless of people’s pain or pleasure. As such, Kantianism can be applied to the labeling of zero-emission vehicles; because these cars still emit pollutants, this…

Imperfections The corporation Imperfections is a specialty manufacturer of clothing designed for children wearing prosthetics. The We-Fit line of clothing is made to fit over artificial limbs or worn by children without one or more limbs. It is an affordable product that meets the requirements of most handicapped children. Your product was just introduced to a big box store. Provide advice to your retailers on how to merchandise your product and brand to maximize sales. When retailing this…

Green consumerism is a phenomenon whereby consumers are increasingly paying more attention to the ethics of businesses with relation to environmental issues. This includes eco-friendly packaging, energy-saving technology, carbon footprints of products and other environmentally friendly means. However, the concept of “green washing” surfaces when businesses deliberately brand themselves as pro-environment through advertising when in reality, environmental issues are compromised. Therefore, a…

to these problems. Part of their mission is encouraging people to repair, recycle, become involved with their environment, community, and global issues. Although Patagonia product price list is rather high, their quality of products, services, and ethic is…

This has prompted such organizations to conduct health fairs with an aim to market their products albeit with fragmented efforts. Marketing wellness aims at motivating individuals in a bid to change their behaviors and thus requires effective marketing skills to motivate and incentivize people to take part in wellness and prevention activities. However, such marketing activities are at times laden with ethical issues which may prevent heath care organizations from effectively reaching their…