Guerrilla marketing

effectiveness of Guerrilla marketing (Experiential Marketing) on Small and Medium Sized Enterprises in Thailand Reshma Limbu Webster University Thailand Introduction: Guerrilla marketing is “a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.” – Investopedia. It is an unconventional, innovative and low cost marketing strategy that companies resort to in order to reach out to their customers. Unlike traditional marketing, guerrilla marketing’s success lie on its bold, surprising or shocking, assertive and risk taking elements. The term “guerrilla marketing” was first devised by Jay Conrad Levinson in 1984. For business purpose, guerrilla…

as art has been produced. Two particular examples of artists and their representation of the female stand out and allow for a greater comparison: The Guerrilla Girls and Howard Chandler Christy’s ‘Christy’s Girls’. To a certain extent, both artists focus on the duality of women, however, The Guerilla Girls focus on the psyche and the actuality of the woman whereas ‘Christy’s Girls’ represented the form of the woman and their perceived purpose set out by men. The Guerilla Girls are the epitome of…

Unlike big corportations that relies on mass media advertising backed up by huge budgets, guerrilla marketing relies upon time, energy and imagination. The book Guerilla Marketing by Jay Conrad Levinson talks about various subjects such as how to develop a marketing plan, using a mixture of marketing tools, secrets to save money, and how to make creatively come to life. The chapter of the book that discusses the need for Guerilla marketing and how to develop a Guerilla campaign is where this…

The Vietnam War was a changing point in American history. Causing high tensions between the US and the Communists parties around the globe, the Vietnam War was another way people were effected by conflict. The Communist conflict in Vietnam effected soldiers and even the people back in the United States. There were rallies against the war. People were parading in the streets of Washington DC promoting the extraction of American soldiers from a war that they believe made no sense. Some anti-war…

disorders that plague the veterans of the Vietnam War. PTSD (Post Traumatic Stress Disorder), Shell Shock, and Depression, just to name a few ( “The Psychological Effects of the Vietnam War” Stanford.edu). To understand why these mental issues came about in the veterans, some background on the war is needed. It 's 1965. Bullets are pelting into your chopper. The noise is almost unbearable. Your ride to Vietnam ends here. You step off the chopper and look around. Dead and dying litter the…

Viet Cong general. He left his wife and three children to defend his country against American GIs trying to destroy the Communist government. He recalls that he spent ten years in the Central Highlands of Vietnam, teaching his soldiers “to destroy the enemy and we made no distinction between South Vietnamese and U.S. troops. We considered them both enemies” (Appy, 10). Hiep’s patriotism is clear in his dedication to protecting his country. Viet Cong guerilla fighter Tran Thi Gung joined the…

warfare was used in the Revolutionary war. In the beginning of the war guerilla warfare was used. The British was shocked and have never saw anything like it. The Americans adopted this type of warfare from the French and Indian war. Guerilla warfare was commonly used by southern militia. In guerrilla terminology, strategy is understood as the analysis of the objectives to be achieved in light of the total military situation and the overall ways of reaching these objectives. Guerilla warfare…

By carrying the pebble of Martha around, Jimmy Cross creates a false hope of them being together, knowingly distracting him from his duties as leader of his platoon. Not only did Lieutenant Cross carry a pebble, he also had a picture of her in the bottom of his knapsack, to keep him mentally grounded. By having her presence on him, he is able to imaginatively drift off into thought where they can be together back in New Jersey. While being distracted by the pebble, one of his platoon mates, Ted…

to repeal the Acts established which attempt was to force Americans into submission. The Americans faced several disadvantages, such as fighting against one of the finest troops in the world. Americans troops’ advantage against the British was George Washington brilliant leadership and their guerrilla tactics. The Revolutions would range over a huge area beginning in April 18, 1775 long the Gulf of Mexico, on the western frontier, in the colonies the War for Independence would be fought. (127).…

November 1780 Lt. Colonel Banastre Tarleton of the British Army hunted a man by the name Francis Marion. Lt. Colonel Tarleton hunted this man for seven hours through the backwoods and swamps of South Caroline, eventually giving up and stated “As for this old, fox the devil himself could not catch him.” Francis Marion would forever be known as the Swamp Fox. Francis “Swamp Fox” Marion was an important figure in history especially military history because; he was the pioneer of guerilla tactics,…