Unlike big corportations that relies on mass media advertising backed up by huge budgets, guerrilla marketing relies upon time, energy and imagination. The book Guerilla Marketing by Jay Conrad Levinson talks about various subjects such as how to develop a marketing plan, using a mixture of marketing tools, secrets to save money, and how to make creatively come to life. The chapter of the book that discusses the need for Guerilla marketing and how to develop a Guerilla campaign is where this book caught my attention. The need for Guerilla marketing can have several different meanings to different people. Marketing is every but of contact your company has with anyone in the outside world. That would be directly interacting with your customers,
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While I was reading, I couldn’t stop highlighting sentences or writing on a sticky note with an idea and I have already begun implementing some of these ideas and have plans to pitch some others. For example, the chapter when it discussed how you can help your employees instead of taking away from them, that is where I got the idea to pitch the CITY sponsored customer submit. I have also implement the idea for the sales representative to provide me with more in-depth entail on the prospect they put on the softening program. Instead of looking at this blindly, I have received a lot of great detailed information from Hildy and Austin already. This is just one simple change that might make a huge difference. Just like Guerillas, I am now focus on the small detail and I am able to customize each softening piece slightly to make it more about the …show more content…
I believe we have a one-sided dialogue with our current program and I want to make it more interactive with more call to actions. This way we will be able to measure our marketing efforts and we will know which piece or pieces have the biggest influence on our prospects. The book also covered sixteen monumental secrets for Guerilla marketing that could easily be transformed into several different mailing topics. For example, the first three secrets are 1) You must have commitment to your program, 2) think of the program as an investment, and 3) Find consistency with your program. These are technically secrets for the marketing world, but they relate to a laundry service as well. It all depends on how you look at
While I was reading, I couldn’t stop highlighting sentences or writing on a sticky note with an idea and I have already begun implementing some of these ideas and have plans to pitch some others. For example, the chapter when it discussed how you can help your employees instead of taking away from them, that is where I got the idea to pitch the CITY sponsored customer submit. I have also implement the idea for the sales representative to provide me with more in-depth entail on the prospect they put on the softening program. Instead of looking at this blindly, I have received a lot of great detailed information from Hildy and Austin already. This is just one simple change that might make a huge difference. Just like Guerillas, I am now focus on the small detail and I am able to customize each softening piece slightly to make it more about the …show more content…
I believe we have a one-sided dialogue with our current program and I want to make it more interactive with more call to actions. This way we will be able to measure our marketing efforts and we will know which piece or pieces have the biggest influence on our prospects. The book also covered sixteen monumental secrets for Guerilla marketing that could easily be transformed into several different mailing topics. For example, the first three secrets are 1) You must have commitment to your program, 2) think of the program as an investment, and 3) Find consistency with your program. These are technically secrets for the marketing world, but they relate to a laundry service as well. It all depends on how you look at