Doublethink

Laughing Away the Tension: Humor’s Effect on Dissonance in Advertising We live in a digital age. Communication is becoming increasingly more prominent on electronic mediums. The average American prefers texting to face-to-face communication (Shropshire, 2015). With the increase of electronic communication, there is an increase in digital marketing and advertisements. According to an eMarketer Report, of the roughly $158 billion spent on advertising in the US in 2015, nearly $125 billion was spent on online or digital advertisements and that number is expected to rise. Vast amounts of money, time and other resources go into finding out what will be most effective in reaching out to consumers. In this paper, I will describe humor in advertising, cognitive dissonance theory, and how we use communication theory to advance our knowledge of communication topics. I will then describe cognitive dissonance and argue how it can be used as a lens to better understand the use of humor in advertising. Communication Topic and Purpose of Communication Theory University of Minnesota communications professor, Ernest Bormann stated that communication theory is “an umbrella term for all careful, systematic and self-conscious discussion and analysis of communication phenomena.” Judee Burgoon states that theory is “a set of systematic hunches about the way things operate.” Communication theory, while maybe seeming boring and dull, is basically informed thoughts on how humans interact. Theories…

A more effective tactic invented by the Party is doublethink; it resides in the minds of every citizen and party member, influencing every action and decision unconsciously and destroying one’s ability to understand the truth of their reality. Doublethink is an insidious tactic the Party designed to betray the thoughts of the individual. The Party convinces the citizens of Oceania to accept all ideas originate from the Party, and they use the ever-present threat of survival to bring the…

According to the novel, doublethink is, "To know and not to know, to be conscious of complete truthfulness while telling carefully constructed lies, to hold simultaneously two opinions which cancelled out, knowing them to be contradictory and believing in both of them, to use logic against logic, to repudiate morality while laying claim to it."(Chapter 6/p. ). Doublethink enables party members and every other citizen that decided to study it, to constantly trick, manipulate and lie to themselves…

1984 Inner/Outer Circle Discussion The Party obtains and maintains power in Oceania through psychological manipulation, propaganda, physical abuse, language control. All of these methods allow the Party to grow more powerful with each passing day as the people are ignorant on the structural injustices or are ignoring the fact that they are being suppressed. But the most potent way the Party preserves its power is by psychologically manipulating the people’s minds. The use of doublethink meaning…

Assignment - Discuss the ideas of Newspeak and doublethink. How important are these concepts for the Party’s control of Oceania? - Please start your essay with a brief introduction of the author. In this assignment, I am going to discuss and reflect on the ideas of Newspeak and doublethink in the novel Nineteen Eighty-Four, written by George Orwell. I will look at how important these concepts are for the Party, and how they help the Party of Oceania to control both the proles and party…

The government also controls its subjects by means of doublethink. ‘Doublethink’ is a method of political indoctrination used by the Party to create in its citizens the mental capacity to hold two or more contrary beliefs at the same time (Orwell, 35). Orwell considered this to be especially evident in politics, since people’s wishes and fears usually determined their political opinions, and, in particular, Orwell conceived nationalism to be the “identification of self with some entity…

George Orwell discussed in his novel, 1984, about the idea of doublethink, and he stated, “DOUBLETHINK means the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.” Doublethink is what many universities today are embracing. They believe that an educationally beneficial environment can exist simultaneously with the idea of oppressing freedom of speech. Not only is this an obvious blatant disregard for constitutional rights, it also serves to…

Doublethink was the one word that caused the most problems. The definition of doublethink is when you are willing to accept contradictory beliefs.This is shown throughout the book with the with the constant war happening around them. Winston says “Winston could not definitely remember a time when his country had not been at war, but it was evident that there had been a fairly long interval of peace during his childhood, because one of his early memories was of an air raid, which appeared to take…

the same tale– then the lie passed into history and became truth” (Orwell 34-35). The Party manipulated its people with lies and controlled them in this manner. They can make anyone believe anything, and truth is simply whatever they say. Any idea can be considered truth is there is nothing else fathomable to believe. Newspeak and doublethink are the Party’s use to control how people think and what they believe. Newspeak is the language of Orwell’s novel that made other ways of thought, such as…

Times have changed and our society is slowly becoming a mirror image of 1984. Orwell's predictions might be the next big thing. Social media and the idea of doublethink have come true. Of course, many others will not come true such as being punished to death for a diary. Social media and big brother have quite a bit of things in common, social media can be a great way to communicate and understand more of the world in whole but also if you're not agreeing with its forms it can become your worst…