Essay on The Adverse Effects of Advertising on Women

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The Adverse Effects of Advertising on Women

Stacey was tall, blonde, tan, and slender. However beauty was not her only attribute. In addition to being voted Homecoming queen our senior year of high school, she was both a straight-A student and the President of our class. She was a strong leader who enjoyed having fun like any other girl her age. Yet in between the jokes and fun that most friends have, she was always talking about going to the gym or counting calories. Despite my constant reassurances that she was beautiful the way she was, she never felt adequate. In Stacey’s eyes nothing less than perfect would do. She believed that there was an ideal image that she had to obtain in order to be considered attractive.
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Graphic designers such as Greg Apodaca are able to transform a photograph into a perfect cover shot; skin is made to look faultless through cloning certain layers and using grain to make it agree with the adjacent area (Apodaca 1). Young and old alike will buy product after product in an attempt to achieve the impossible. Because media has such a large impact on the American public, such exploitation can lead to self-esteem issues as women desperately try to become that perfect image.

Depression and eating disorders are probably the most common diseases that stem from a lack of confidence. As young women flip through magazines in the bookstore, they are bombarded with photos that depict what they should look like. The quest to appear beautiful in comparison to the pictures can easily drive someone into despair, which can then lead to depression, a sickness affecting almost 10% of the U.S. population each year (National 1). Unfortunately, this statistic reflects only those who have been formally diagnosed; many more go untreated. These women, who should be able to recognize their own personal beauty, are instead left feeling empty, alone, and hopeless; these self-doubts then open up the door to more negative thoughts, even to the point of suicide.

In addition to depression, some people may develop an eating disorder. Such disorders as anorexia nervosa and bulimia nervosa are the most common, although binge

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