Analysis: The Dangerous Ways Ads See Women

Many may not realize how much their behavior is influence by the cultural expectations of their society. There are certain unsaid expectations that are perpetuated by our society that dictate the social interactions between people, these expectations are based on their sex and social position in relation to each other. In recent times there have been those who have questioned the prevailing norms and expectations of the current culture, and if these norms are justified and must be changed. There is a debate going on about the culture and its norms, what elements of this culture is good or bad, where did these norms originate from, which of these norms cause harm or are good, and what aspects of the current cultural norms must be changed to make a better society. In order to gain a full understanding of how our cultural expectations of interaction between people and how our expectations of gender affect it, we must analyze the full depth and range these expectations and how they affect us in our everyday social interactions. An aspect of the culture that we live in that has …show more content…
In a Ted x presentation ‘The Dangerous Ways Ads See Women’, Jean Killbourne, author of several books on the topic, discussed how unrealistic the ideal is that is being presented to young girls and boys and how negatively it affects us. In the presentation, Killbourne describes an example of an advertisement to show what is being perpetuated by advertisement, however I think what she said to describe it can be used to describe all the ideals that corporate advertising push on the girls,boys,men and women of America: “The image isn’t real. It is artificial. It is constructed. It is impossible. But real women and girls measure ourselves against it every single day. Of course, it affects female self-esteem, and it affects how men feel about the very real women in their lives.” ( Killbourne