CASE STUDY: CONSOLE PROMOTION
*Company name and game is fake*
CLIENT
Oblivion Studios Inc. Oblivion gained its popularity during the late 2000s just as warfare and action games became more prominent. They became a multimillion dollar company because, of its past success with Nuclear Syndrome I and II as well as, its Dominance franchise.
CHALLENGE
Ever since the release of Space Invaders in 1978, the popularity of warfare and action games were on the rise, massively increasing the gaming industry as the world began its technological revolution. Throughout the decades, more and more companies began to spring out creating a mass market for gaming. Oblivion wants to release its newest installment of the Syndrome franchise, Nuclear Syndrome III: …show more content…
With more than 140 million active users per month globally, we believe that Spotify would not only create buzz for the new installment, but also target a new demographic. As Spotify recently announced that they’re producing their own content, we believe that it is our best interest for them to create the soundtrack for Nuclear Syndrome III. That way, Spotify will release the soundtrack months before the launch of the game, promoting the company and the game in addition, to promoting its own original …show more content…
o Garcia gained 500 000 more YouTube followers, and Oblivion gained more attention as a company within the first three months of the release. o The tournament turned into a huge success as many critics claimed it as an “A game worth buying” (PC Gamer), and “the perfect combination of action and thrill” (Gamer Informer).
o Oblivion gained attention from the younger and female demographic as gamer diversity risen by 0.5% by the end of December 2017.
o Nuclear Syndrome III became the highest grossing game in 2017, and sold over 9 million copies worldwide while becoming one of the most wanted game of 2017.
o Oblivion stocks rose 0.35% within 2 months Nuclear Syndrome III has been
*Company name and game is fake*
CLIENT
Oblivion Studios Inc. Oblivion gained its popularity during the late 2000s just as warfare and action games became more prominent. They became a multimillion dollar company because, of its past success with Nuclear Syndrome I and II as well as, its Dominance franchise.
CHALLENGE
Ever since the release of Space Invaders in 1978, the popularity of warfare and action games were on the rise, massively increasing the gaming industry as the world began its technological revolution. Throughout the decades, more and more companies began to spring out creating a mass market for gaming. Oblivion wants to release its newest installment of the Syndrome franchise, Nuclear Syndrome III: …show more content…
With more than 140 million active users per month globally, we believe that Spotify would not only create buzz for the new installment, but also target a new demographic. As Spotify recently announced that they’re producing their own content, we believe that it is our best interest for them to create the soundtrack for Nuclear Syndrome III. That way, Spotify will release the soundtrack months before the launch of the game, promoting the company and the game in addition, to promoting its own original …show more content…
o Garcia gained 500 000 more YouTube followers, and Oblivion gained more attention as a company within the first three months of the release. o The tournament turned into a huge success as many critics claimed it as an “A game worth buying” (PC Gamer), and “the perfect combination of action and thrill” (Gamer Informer).
o Oblivion gained attention from the younger and female demographic as gamer diversity risen by 0.5% by the end of December 2017.
o Nuclear Syndrome III became the highest grossing game in 2017, and sold over 9 million copies worldwide while becoming one of the most wanted game of 2017.
o Oblivion stocks rose 0.35% within 2 months Nuclear Syndrome III has been