E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty
Role of E-Marketing in Raising Customer Satisfaction and …show more content…
This therefore leads to increase in sales making the company that carries the brand to maintain its reputation and increase its profits. E-marketing has been a successful strategy which different businesses has used in meeting the needs of their customers thus raising their satisfaction and also building strong brands that has assisted them in remaining at the top of the competitive game of business.
The Kingdom of Saudi Arabia just like other nations has not been left behind in the use of the electronic technology in its various activities. However, there exist numerous barriers it is facing in e-market in marketing strategies. This led to very slow development of e-marketing in KSA.
CHAPTER ONE Issues confronting the growth and development of e-marketing in KSA today
The slow growth and development of e-marketing in KSA has been contributed by a number of factors. Blythe, (2001) argues that the following factors limit