E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

1834 Words 8 Pages
Within Saudi Arabia and the world at large, the use of e-commerce has greatly increased due to the increasing internet access. This therefore means that e-marketing is essential in order to raise customer satisfaction and build brand loyalty which will go a long way in influencing customer loyalty. There have been several challenges in achieving these objectives in the Kingdom of Saudi Arabia (KSA) due to various political, socio-economic, and cultural factors which are real and cannot be ignored. This essay therefore focuses on some of those challenges that hinder the effective use of the internet among the majority of the population in Saudi Arabia.

Role of E-Marketing in Raising Customer Satisfaction and
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The knowledge of the factors that influence e-marketing customer loyalty assists firm managers with focusing their efforts on main areas in their e-market businesses which contribute most to increasing customer retention. The user interface quality of e-commerce services factor was found to positively influence e-commerce service trust as noted by Roy et al. (2001).
This therefore leads to increase in sales making the company that carries the brand to maintain its reputation and increase its profits. E-marketing has been a successful strategy which different businesses has used in meeting the needs of their customers thus raising their satisfaction and also building strong brands that has assisted them in remaining at the top of the competitive game of business.
The Kingdom of Saudi Arabia just like other nations has not been left behind in the use of the electronic technology in its various activities. However, there exist numerous barriers it is facing in e-market in marketing strategies. This led to very slow development of e-marketing in KSA.
CHAPTER ONE Issues confronting the growth and development of e-marketing in KSA today
The slow growth and development of e-marketing in KSA has been contributed by a number of factors. Blythe, (2001) argues that the following factors limit

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