Awareness is when customers are conscious of the name of a company and its products exist but they have had not dealing with the company. People get exposure to products and companies through advertisements.
In the Montana Mountain Biking case, Jerry Singleton purchases an address list with 60,000 addresses. The company sent the potential customers promotional information about the expedition. The mailing list would create 1800 new customers which are 3 percent of the 60,000 people from the address list. The promotional information that the company sends to them makes the potential customers aware of the company’s and their product offerings. The company spent $80,000 for print adverting. The made more people aware of the company name and services but it did not generate very many additional customers. For these reasons, I would give the awareness stage at 5 percent …show more content…
The customer keeps purchasing products from the company and becomes a loyal customer. Customers are comfortable with telling others about their experiences with the company or product.
In the Montana Mountain Biking case, 90 percent of the customers travel from states that are adjacent to California. Eighty percent of the customers on the expeditions are repeat customers. These customers are considered to be in the commitment stage. More than ¾ of Montana Mountain Biking customers are loyal customers. For these reasons, I would put commitment at 70 percent.
Separation is when the customer is no longer satisfied with the level of service or the product. The company could realize the customer relationship cost too much to preserve.
In the Montana Mountain Biking case, there was not enough evidence to determine if there were customers that were not satisfied with their services or if they wanted to separate from loyal customers. For these reasons, I would put separation at this time at zero
In the Montana Mountain Biking case, Jerry Singleton purchases an address list with 60,000 addresses. The company sent the potential customers promotional information about the expedition. The mailing list would create 1800 new customers which are 3 percent of the 60,000 people from the address list. The promotional information that the company sends to them makes the potential customers aware of the company’s and their product offerings. The company spent $80,000 for print adverting. The made more people aware of the company name and services but it did not generate very many additional customers. For these reasons, I would give the awareness stage at 5 percent …show more content…
The customer keeps purchasing products from the company and becomes a loyal customer. Customers are comfortable with telling others about their experiences with the company or product.
In the Montana Mountain Biking case, 90 percent of the customers travel from states that are adjacent to California. Eighty percent of the customers on the expeditions are repeat customers. These customers are considered to be in the commitment stage. More than ¾ of Montana Mountain Biking customers are loyal customers. For these reasons, I would put commitment at 70 percent.
Separation is when the customer is no longer satisfied with the level of service or the product. The company could realize the customer relationship cost too much to preserve.
In the Montana Mountain Biking case, there was not enough evidence to determine if there were customers that were not satisfied with their services or if they wanted to separate from loyal customers. For these reasons, I would put separation at this time at zero