Marketing Strategy Of Costco

1142 Words 5 Pages
Costco continues to thrive globally. As of today, the company operates in eight countries. (Costco.com) The vast majority of theses warehouses are in the Unites States. This was a very profitable move for the company, increasing its profit across the globe. Since memberships are the company’s biggest profit, the increasing memberships around the world was a profitable result. In 2013, the company started to open up the planned 150 stores globally. It turned out that in countries other than the U.S., the early member sign ups greatly exceeded the numbers in the U.S. Asia in particular had this vast success from member sign ups. Typically, in the U.S., in the first few weeks of the opening of a new warehouse, there would be around three thousand …show more content…
It has made it a very important goal to ensure that its members receive the best prices possible. This company appeals to many groups of people. Their customer loyalty is one of their greatest strengths. After all, it is the customers that keep the company going. Although it faces weaknesses such as a limited selection of private brands, it finds new ways to keep the customer satisfied. These opportunities make the future of Costco very bright. Even though there are threats as well, it continues to thrive as a wholesale company. The marketing strategy of Costco is uniquely tailored. There is a huge variety of products offered, and at low prices. Through tools such as sales promotion and direct marketing, it promotes its products. Products are sold in three different places, online, in warehouse, and on the mobile app. Due to its low prices on high quality products available whenever a customer wants, this company offers great value. With any great company, comes the competition that follows. Main competitors include Sam’s Club and BJ’s but Costco shows the fastest growth. These warehouses are not only available in the Unites States, but in eight countries total. It is also a ‘green’ company, taking steps to reduce its carbon footprint. The numbers tell the truth, and the truth is Costco is a company that continues to grow year to year. In years to follow, Costco will continue its success and continue to thrive as a wholesale

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