Agua Bendita will provide beachwear and accessories for a specific niche in Brazil, these products have been distributed in many different countries around the world, their quality and functionality have helped the brand to be successful in different markets and cultures.
As this company is focused on provide innovative and quality products, raw materials will be brought from India in order to acquire the best fabrics from the world. In addition, the designs will be handmade and also we will acquire the best practices from Colombia.
On the other hand, as this is an expensive product one way to add value is by creating customer loyalty, developing strategies that let the customers feel confident and that encourage them to buy these products. …show more content…
Shopping Rio Sul and Shopping Leblon will be other strategic points where our stores expect to be, these are located near the beach which is an opportunity for the brand to be visited by tourists.
5.4 Promotion Strategy
Agua Bendita will work under three promotional strategies, advertising, sales promotion and public relations. First of all, we will use billboards, as an advertising tool in order to let consumer know where we are located and which products are we offering as a new company within the industry.
On the other hand, we will use sales promotion at the end of each season, as we have described Brazil has a climate diversity which might be a threat for us during the winter, in this way we will encourage consumers to buy our products. For instance, if a consumer buys a product in February automatically she/he will get a discount on the next purchase in …show more content…
• After the product is launched, we will evaluate the results after six months and how our company has respond to the real customers necessities evaluated in the marketing plan.
• Used different but strategic channels
• To have high level of customer satisfaction
Development
• The first month we will use advertisement campaigns, and we will use a model as an image she will be from the host country, we will show our products in billboards and a fashion show made by the company.
• Through documents, control over sales, we will evaluate and create indicators taking into account the obtained results during the first year.
• Collect the customers information
Implementation
• Once the marketing plan is done, we need to implement strategies regarding to marketing strategies that will be used.
• The channels will be evaluated after one year, in order to know if those have met the market requirements.
• In order to control customer’s satisfaction we will try to be connected and give them benefits, for creating customer
As this company is focused on provide innovative and quality products, raw materials will be brought from India in order to acquire the best fabrics from the world. In addition, the designs will be handmade and also we will acquire the best practices from Colombia.
On the other hand, as this is an expensive product one way to add value is by creating customer loyalty, developing strategies that let the customers feel confident and that encourage them to buy these products. …show more content…
Shopping Rio Sul and Shopping Leblon will be other strategic points where our stores expect to be, these are located near the beach which is an opportunity for the brand to be visited by tourists.
5.4 Promotion Strategy
Agua Bendita will work under three promotional strategies, advertising, sales promotion and public relations. First of all, we will use billboards, as an advertising tool in order to let consumer know where we are located and which products are we offering as a new company within the industry.
On the other hand, we will use sales promotion at the end of each season, as we have described Brazil has a climate diversity which might be a threat for us during the winter, in this way we will encourage consumers to buy our products. For instance, if a consumer buys a product in February automatically she/he will get a discount on the next purchase in …show more content…
• After the product is launched, we will evaluate the results after six months and how our company has respond to the real customers necessities evaluated in the marketing plan.
• Used different but strategic channels
• To have high level of customer satisfaction
Development
• The first month we will use advertisement campaigns, and we will use a model as an image she will be from the host country, we will show our products in billboards and a fashion show made by the company.
• Through documents, control over sales, we will evaluate and create indicators taking into account the obtained results during the first year.
• Collect the customers information
Implementation
• Once the marketing plan is done, we need to implement strategies regarding to marketing strategies that will be used.
• The channels will be evaluated after one year, in order to know if those have met the market requirements.
• In order to control customer’s satisfaction we will try to be connected and give them benefits, for creating customer