In my opinion Whole Foods is located at the Philanthropic Responsibility level of Carroll’s Global Corporate Social Responsibility Pyramid. Whole Foods has a heroic approach in wanting to improve our world and standing up for what is believed to be true, right, and good (Kreitner & Kinicki, 2013). Whole Foods believes in conscious capitalism principles, thinking in terms of the zero sum, the company focuses on social justice where everyone is getting an equal slice of the pie (Kreitner & Kinicki, 2013). If business is expanding then so is the pie so to speak, Whole Foods approach is that everyone can now have a larger piece.
