Social Responsibility Of Kellogg's Corporate Social Factors

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Register to read the introduction… Organization should be planned in a way to react to its external environment in appropriate way. Herzberg’s two factor theory (1959) states for an organization hygiene factor and motivation are important for an employees working condition inside an organization. Socially responsible image is not just used to polish the image of an organization it is also a way of motivation factor; there are possibilities that employees find satisfaction in their work under such circumstances (Ruschak, …show more content…
The main vision of Kellogg’s is to enrich and delight the world through foods and brands that matter. The purpose of Kellogg’s is nourishing families so they can flourish and thrive.

The corporate social responsibility of Kellogg’s is divided in to four different pillars a) market place – providing the consumers with great taste and high quality food that also includes nutrition’s and balanced diet for varying requirements b) environment – protecting and conserving natural resources is the key feature of sustainable growth, that is achieved by building sustainable agricultural practice and aiming to increase the recycled content of packaging and use more of recyclable products c) community ambition – providing breakfast for who needs it’s the most d) workplace ambition – support talented and dedicated workforce.

Kellogg’s company maintains six pillars towards social accountability such as no child or involuntary labor, safe working conditions, freedom to associate and no discrimination, protection of environment, fair wage tome off and living conditions and no harassment or
…show more content…
Christian, B (2005), “ Corporate social responsibility” GRIN Verlag.

“Corporate Social Responsibility”, (2009). Baylor Business Review, 27, pp. 20-23.

Du, S., V. Swaen, A. Lindgreen and S. Sen (2013). 'The Roles of Leadership Styles in Corporate Social Responsibility', Journal of Business Ethics, 114, pp. 155-169.

Friedman, M. (1970) “The Social Responsibility of Business is to increase its Profits” .New York. The New York Times Company

Freeman, R. E. and J. Liedtka (1991). “Corporate Social Responsibility: A Critical Approach', Business horizons”, 34, pp. 92-98.

Hiller, J. S. (2013). 'The Benefit Corporation and Corporate Social Responsibility', Journal of Business Ethics, 118, pp. 287-301.

Katharina, R (2008), “Corporate social responsibility” GRIN

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