Whole Foods: Conscious Capitalism

Conscious Capitalism is a more of an advanced form of Capitalism, it shows the levels of interdependent nature of life and all of the stakeholders in a business. John Mackey is a co-founder and also a co-CEO of Whole Foods. He is also a trustee for Whole Foods. “Profits are one of the most important goals of any successful business and investors are one of the most important constituencies of public businesses” (Mackey). Those were words on what Mackey felt was really important. Mackey also said that “Although it may seem counterintuitive, the best way to maximize profits over the long-term is not to make them the primary goal of the business”(Mackey). He feels as though if you want to maximize your profits effectively you should focus on what …show more content…
The government provides buildings for whole foods to supply people all over. Whole Foods basically has the government looking after them as sort of something they can rely on to help them when they are in need. As whole foods provide money for the government in return the government helps them with whatever they need. The government supplies reasonable laws and provides safety and security so that Whole Foods can supply and produce with no issue. Although this may seem as an easy and successful team situation, the government has to try and not to expand too much to an unhealthy amount where they cannot produce enough healthy food in the time period needed for business in certain areas. The government has to make sure that the economic and political freedom are as high as can be. “Whole Foods greatest danger is when the government does not look for the best interest in society but only for itself. Where it only looks to only self-serve. Or only serving the political issues and their …show more content…
The vision of Creative capitalism is to help meet the needs of the poorest people. It’s for those products with high fixed costs and low variable costs, which means that companies can use variable pricing to make products cheaper and more affordable to poor people and still make a profit off of it. This method has been proved to provide maximization in supply instead of their maximization in profit. This method was created by John Mackey. This method helps for a relatively small group of industries that have the price structures that allow for large variability in pricing. Conscious capitalism incorporates much of what creative capitalism does but goes much further to change the very meaning of the business. Whole Foods has been asked the question is growth and expansion too much ever since they went from one store to multiple. “There is nothing wrong with growth when it is the outcome of a business offering superior value to all of its stakeholders, who start to “vote” in favor of the business in increasingly many large numbers”(Mackey). “There is a common fear that when a company becomes quite large, it can start to lose its sense of unique identity and purpose and become just any other business out there”(Mackey). It is important that the company consciously pay attention to the four tenets of conscious capitalism and continue to embody them in a deep serious way, said by Mackey.