Whole Foods Mission Statement

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Mission Statement: “At Whole Foods Market®, "healthy" means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you're hungry for better, or simply food-curious, we offer a place for you to shop where value is inseparable from values.”

The Wall Street Journal reports that Amazon has sold $1.6 million in Whole Foods store-brand products in the first month since taking over. Amazon sold $500,000 in the first week after offering Whole Foods’ “365 Everyday Value” products. Whole Foods is different from competitors. Whole Foods sells the highest quality organic foods. Whole Foods cares about its customers educating them about healthy foods and having high quality standards. Whole foods cares about

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