Whole Foods Mission Statement

Decent Essays
Research:
Mission Statement: “At Whole Foods Market®, "healthy" means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you're hungry for better, or simply food-curious, we offer a place for you to shop where value is inseparable from values.”

The Wall Street Journal reports that Amazon has sold $1.6 million in Whole Foods store-brand products in the first month since taking over. Amazon sold $500,000 in the first week after offering Whole Foods’ “365 Everyday Value” products. Whole Foods is different from competitors. Whole Foods sells the highest quality organic foods. Whole Foods cares about its customers educating them about healthy foods and having high quality standards. Whole foods cares about

Related Documents

  • Decent Essays

    Olive Garden is an Italian food, casual dining restaurant that subsides with the company Darden restaurants. This restaurant has locations across the Unites States that range up to more than 800. They also have an employee population of more than 200,000. The year that Olive Garden took was 1922 and the founders of the organization are Curtis Dayton and Bill Darden. And the headquarters of the organization is currently in Orlando, Florida.…

    • 393 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Whole Foods Market - value excellence A company that has always been building customer value through value excellence, I think is Whole Foods Market. It is a great example of utilizing customer innovation to capture the demand for natural and organic foods that has been growing rapidly in the U.S. since the late 1990s. Staying true to their customers and connecting with them through their product offering is the formula that Whole Foods credits its success to (Simmons and Carwford, 2013). The food chain not only provides great value for its customer but also goes to extraordinary lengths to educate them about natural and organic foods, health, nutrition and the environment.…

    • 421 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Whole Foods Market has been ranked as one of the top organizations to work for by Forbes magazine. Because of options like those mentioned, the satisfaction and commitment of team members are quite high. Whole Foods Market turnover rate is a mere 7 percent compared with the national average of 90 percent (Hitt, Miller, & Colella,…

    • 1283 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Whole Foods Market understands its position in the market and capitalizes on the increasing demand for non-GMO, sustainably-sourced, natural and organic foods and household items. However, WFM also understands the opportunity to expand their generic brand to capture more of the market: “Whole Foods may be the Cadillac of the supermarket industry, but not every customer wants a Cadillac -- and more importantly, not every customer can afford one” (Motley Fool). Whole Foods Market has its own line of products called 365 Everyday Value and Whole Foods Market brand, Engine 2 Plant-Strong products, and Whole Trade Guarantee products. WFM is repositioning their existing businesses in order to give them an opportunity to take back market share from…

    • 296 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Trader Joe's Evolution

    • 893 Words
    • 4 Pages

    Unlike other markets, the fonts of Trader Joe’s on the price tags are like hand-written style. It makes customers feel this place is where they come since a child, not just a random market that they only going once. On the other hand, Whole Foods Market was opened by four local businessmen who want to the foods industry became a supermarket. Two of the businessmen, John Mackey and Renee Lawson, were original founders who borrowed $45,000 from family and friends to open the food store, SaferWay, in 1978 (“Whole Foods Market History” par. 3). After two years, this small store became Whole Foods Markets where people are familiar with.…

    • 893 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Food Ethnography Project: Whole Foods Grocery VS. C-Town Supermarket Noreyli Tejeda Soc300 Prof. Garza 3/30/15 It is an unfortunate reality that millions of Americans are inaccessible to nutritious and healthy foods. This is particularly the case in those living in low income neighborhoods. Food options such as fast-food restaurants and convenience stores are primarily dominant in these areas.…

    • 1144 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    B Corps Business Analysis

    • 1089 Words
    • 5 Pages

    Whole Foods help us develop a business foundation to build upon by selling our milk in three of its stores. Mackey uses many concepts to make Whole Foods a successful and conscious business. My favorite Mackey concepts are following your heart when making business decisions; building a leadership board with members who believe in a company’s higher power and are committed to the long-term; and continuously experimenting and innovating (Dunbar…

    • 1089 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    John Mackey Whole Foods

    • 280 Words
    • 2 Pages

    When Whole Foods started, there were very few groceries places that offered organic products and now we see mostly all the groceries companies offering organic products at a more convenient price that creates competition for companies like Whole Foods. One marketing skill and strategy…

    • 280 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Heath is wealth, a saying that is true to its words. Leading a healthy lifestyle does require one to avoid all sorts of unhealthy fast foods, which are extremely harmful to health. Choosing a healthy life style also means that one can have a disease free and healthy life. Foods that are filled necessary nutrients such as vitamins, proteins, and minerals can ensure the healthy lifestyle one needs to follow. Whole foods are basically unrefined or unprocessed foods that are full of vital nutrients.…

    • 513 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Diversity is inclusive not divisive and it is the glue of many successful companies. While analyzing diversity mission statements for corporations such Whole Foods and Gap Inc., I noticed that Whole Foods is more implicit in regards to the website map, while Gap Inc.’s provides many webpages on detailing diversity principals. Although Whole Foods require that employees under a diversity training program is not situated on their website. Both Gap and Whole Foods are dedicated to hiring from diverse backgrounds and operating in inclusivity. I really admire how Gap went a step further with their diversity approach by communicating “cultural sensitivity (Diversity Statement, 2016)” towards all stakeholders.…

    • 415 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Whole Foods New Deal

    • 538 Words
    • 3 Pages

    Whole foods, co-founded by John Mackey in 1978, has been struggling lately to earn value for the shareholders and on 16 June 2017, the management of Whole Foods agreed to sell itself to Amazon for $42/share in all cash deal. There are many aspects that are goods and some not so good for this deal. I’ll start with the not so good aspects and end with a discussion on the positive good aspects about this strategic deal. The main aspect that’s not so good for this deal is the pressure from the active investors.…

    • 538 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Every well thought out detail of Whole Foods affirms the core values shared by Whole Foods and its customers. Shopping at whole foods makes you feel like you are doing something good for yourself, society, and the environment. Not only does Whole Foods act as a grocer supplying people with their physiological need for food, but also Whole Foods accomplishes the customer's goal to positively impact society. While this may seem like a hefty undertaking for one shopping experience Whole Foods goes well beyond its competitors to satisfy their…

    • 1098 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Whole Foods makes the effort to focus on working with people to help create economic prosperity in emerging economies. On a local scale, all 431 stores donate food to shelters as well as food banks within their area to help out since they have plenty they are able to provide. There are also a few times throughout the year that the stores have community-giving days where five percent of the net sales that day are donated to either an educational organization or a local nonprofit. Each year, Whole Foods’ community giving surpasses five percent of their total net profit and their average net income over the past five years has been around five hundred million dollars, which would be an average of two million and five hundred thousand dollars they give back. On top of the money they donate and food they give, their employees are also constantly volunteering their time to nonprofits within their community.…

    • 1370 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Amazon Whole Food, it is a topic that is related to my personal every day decision, when I need to buy groceries. First of all, if I’m looking to buy a good product at a lower price, Amazon Whole foods is my first priority due to their recently change in the food market business. Recently, Amazon the big internet firm, bought Whole foods for 13,7 billion dollars. The internet company Amazon, enter into a new type of business and implementing some changes in the food industry, but maintaining the same concept, serving organic items at a more accessible price. "Everybody should be able to eat Whole Foods Market quality -- we will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards," (Wattles, 2017).…

    • 270 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Generally, the workers at Whole Foods are motivated and committed to the overall vision and mission of the organization. Management aims to hire exceptional high quality employees that are effectively trained for the job…

    • 417 Words
    • 2 Pages
    Improved Essays