Visual Analysis Of Whole Foods

When picturing where our food comes from, most people envision cows roaming a rolling field of produce and a friendly farmer picking apples one by one. While this marketing visual may be idealistic for most grocers, Whole Foods Market brings this perfect picture of food production to one of their many stores near you. Whole Foods follows eight core values to create responsibly and sustainably grown natural and organic foods (“Our Core Values”). Whole Foods reflects the wants and needs of their customers. A Whole Foods customer follows the current trend towards social responsibility. Every aspect of Whole Foods creates an experience beyond what most grocers offer reflecting their core values and their promise to provide the highest quality to …show more content…
The aisle titles such as, “alternative milk”, “green snacks”, and “whole body” differ from your average grocery store. In these aisles you find customers diligently dissecting food labels. A Whole Foods customer cares about what they put into their body and tries to be as informated as possible. Scanning the aisles words like “non-GMO”, “grass-fed”, and “soy free” jump out at you. To an unknowing customer these words may seem like marketing gimmicks, but to the trained eye of a frequent Whole Foods customer these words provide assurance and peace of mind. I myself have severe food allergies. Shopping at Whole Foods allows me to have many more food options due to their abundance of unprocessed foods that other grocers can’t give me. While many people might see these labels as frivolous or unnecessary they provide myself and many others a promise of purity in our …show more content…
When reaching the checkout line you can see Whole Foods eight core values placed proudly in the front of the store holding them accountable. Whole Foods customers want transparency and honesty not only in their food products, but also from the grocer that is supplying them. Even the bag used to carry your fresh and organic items out of the store shows the stores and the customer's commitment to sustainability. Whole Foods does not offer plastic bags only paper and reusable due to the detrimental environmental effects of plastic. While paper bags prove better for the environment they do turn out to be much harder and more awkward for the customer to carry emphasizing the customer’s undertaking to help the environment.

Every well thought out detail of Whole Foods affirms the core values shared by Whole Foods and its customers. Shopping at whole foods makes you feel like you are doing something good for yourself, society, and the environment. Not only does Whole Foods act as a grocer supplying people with their physiological need for food, but also Whole Foods accomplishes the customer's goal to positively impact society. While this may seem like a hefty undertaking for one shopping experience Whole Foods goes well beyond its competitors to satisfy their