B Corps Business Analysis

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B Corps is a certified benefit corporation which has been officially certified by the nonprofit B Lab as having met rigorous standards of environmental and social performance, accountability, and transparency. Unlike less comprehensive business certifications, B Corp certifications involve meeting holistic standards for all aspects of a company, from its environmental and social impact, to its corporate governance and community involvement. B Corp certification is designed to help consumers identify those companies that are not just conscious in their words, but conscious in their deeds (Dunbar 2015a).
The non-profit organization, B Lab, supporting the B Corp movement vision is to serve a community of leader using business to create more
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The first principle is B Corp stands for something, not against something. B Lab’s purpose is not to actively condone non B Corp certified businesses. Rather, B Labs intent is to celebrate those businesses doing amazing things and helping them serve as a model for others. Secondly, B Lab leaders stand for business and believe it is the most powerful man-made force on the planet and we are just know realizing its potential to solve our most challenging problems (Dunbar 2015a).
I believe B Corp or a similar movement does represent a new phase of capitalism. The movement is driven by the lack of transparency in business of the past, the consumers increasing access to information regarding how products are produced, and the consumers increasing interest in supporting conscious companies. I have experienced a similar movement to B Corp first-hand through my family’s dairy. Our business model is built on community and advocating holistic agriculture. Our customers support us religiously; much like Gilbert described in the article “What are B Corps?” As a result, our dairy is sustainable and growing at a time when nearly all other dairies are bankrupt and going out of business. I also see the significance of these movements through our customers such as Whole Foods. Thus, I am a firm believer in B Corp type movements and expect them have greater influence on business in the future.
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I am unsure how crowdfunding would be regulated properly to prevent corruption. One of the greatest reasons to be involved in crowdfunding, lack of red tape, may very well put gullible investors in greater jeopardy due to the lack of governmental oversight.
Whole Foods
I have enjoyed reading about Whole Foods and John Mackey’s promotion of conscious capitalism. I have a big heart for Whole Foods since it helped my family’s dairy become sustainable when no other major grocery stores were interested in supporting us and other local dairies. Whole Foods help us develop a business foundation to build upon by selling our milk in three of its stores. Mackey uses many concepts to make Whole Foods a successful and conscious business. My favorite Mackey concepts are following your heart when making business decisions; building a leadership board with members who believe in a company’s higher power and are committed to the long-term; and continuously experimenting and innovating (Dunbar

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