What is it in ads that just grabs a viewers eyes, is it the words or is it the pictures that draw attention to the ad? A WD-40 ad that grasps my attention uses the words more effectively so than the few pictures on the page that tie into the words. Advertisements today often draw in their viewers with big bold printed words next to pictures. The companies that sell these products make the ad relative to groups of people. In today’s society, we see a lot of ads pointing to sexual or patriotism to attain people’s interest. The company’s ad introduced the product to them in a sexual way with a good looking girl or an American flag or soldier. “THIS COUNTRY WASN’T BUILT ON EXCUSES,” noted on the left side of the ad, because when people read,
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It sells values, images, and concepts of love and sexuality, romance, success, and perhaps most important, normalcy”(Kilbourne 101). Where WD-40 advertisers try to lead a viewer to in this ad is values, love and sexuality, romance, and normalcy. When the ad describes the product that the company sells it states,”PENETRATES RUST TO LOOSEN AND REMOVE STUCK BOLTS. EASES THE INSTALLATION OF METAL PARTS. REMOVES GUNK AND GREASE. NOTHING WORKS HARDER THAN WD-40 MULTI-USE PRODUCT.” The first word, penetrate, in the description of the product makes the reader’s mind go dirty; that is exactly how the the company wants him to think. The ad makes one think inappropriately, but it also makes one remember the ad. I remembered a WD-40 ad supposedly from 1964 that someone made and put up on Facebook, filled with a bunch of dirty sexual comments towards WD-40. The title of this fake ad started off stating, “Do You Have TIGHT NUTS or A RUSTY TOOL?” and this phrase made me among other viewers remember this ad. Now when WD-40 heard about this ad and saw it on Facebook, the companies only remarks about the ad was, “Awesome”(“WD-Naughty” ). The company may not have made this ad, but it helps them sell the product. Viewers are more likely to remember the product by the dirty direction that the pseudo ad
It sells values, images, and concepts of love and sexuality, romance, success, and perhaps most important, normalcy”(Kilbourne 101). Where WD-40 advertisers try to lead a viewer to in this ad is values, love and sexuality, romance, and normalcy. When the ad describes the product that the company sells it states,”PENETRATES RUST TO LOOSEN AND REMOVE STUCK BOLTS. EASES THE INSTALLATION OF METAL PARTS. REMOVES GUNK AND GREASE. NOTHING WORKS HARDER THAN WD-40 MULTI-USE PRODUCT.” The first word, penetrate, in the description of the product makes the reader’s mind go dirty; that is exactly how the the company wants him to think. The ad makes one think inappropriately, but it also makes one remember the ad. I remembered a WD-40 ad supposedly from 1964 that someone made and put up on Facebook, filled with a bunch of dirty sexual comments towards WD-40. The title of this fake ad started off stating, “Do You Have TIGHT NUTS or A RUSTY TOOL?” and this phrase made me among other viewers remember this ad. Now when WD-40 heard about this ad and saw it on Facebook, the companies only remarks about the ad was, “Awesome”(“WD-Naughty” ). The company may not have made this ad, but it helps them sell the product. Viewers are more likely to remember the product by the dirty direction that the pseudo ad