GMC created the first trucks ever in the automotive business. GMC’s Yukon Denali truck is their top of line luxury SUV. The dynamic 2015 GMC ad features business men that match the style of the professional looking black trucks. With this commercial, the GMC brand targets young professional men. GMC chose to give the setting a stunning look. This June 2015 commercial shows various luxury trucks in a grayish background with diverse men in tuxedos. The effects on the ad gave it a vintage feel. The high contrast look sets the tone and makes everything look clean. In addition, taking the color out of the video lets the main idea speak for itself. The scenario portrays a place that has skyscrapers, major landmarks, and a city surrounded by water.
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With that being said, the 2015 ad had many younger guys. The ad used more color, and the trucks were driven in rural areas. Unlike the urban scenario, these trucks were used to travel up mountains and tow heavy equipment. Instead of paved roads, the vehicles were able to drive on rocky tough terrain. Rather than vivid colors, the ad showed black and white. The 2014 and 2015 commercials show how their brand is for industrial workers and business people. In the 2015 video, the announcer says, “a well put together man is said to be sharp.” In other words, GMC believes that young men want a more professional and formal look. Throughout the advertisement, being sharp is their primary focus. Being sharp means wearing tuxedos, driving GMC trucks, and having class. Furthermore, this ad features only men and not any women. Even today, when so many women work outside the home, men and women are both business oriented. Not only did this ad target business men, but they chose to focus on middle upper class men. In addition to the clothing, the men had expensive RGM watches. This shows that the target audience is not just any man, but someone who can afford luxury items. Another indication of this is the iPhone accessory feature. The commercial shows that an iPhone can be hidden, charged, and used as an MP3. Like the watch, the iPhone is an item that upper class men can
With that being said, the 2015 ad had many younger guys. The ad used more color, and the trucks were driven in rural areas. Unlike the urban scenario, these trucks were used to travel up mountains and tow heavy equipment. Instead of paved roads, the vehicles were able to drive on rocky tough terrain. Rather than vivid colors, the ad showed black and white. The 2014 and 2015 commercials show how their brand is for industrial workers and business people. In the 2015 video, the announcer says, “a well put together man is said to be sharp.” In other words, GMC believes that young men want a more professional and formal look. Throughout the advertisement, being sharp is their primary focus. Being sharp means wearing tuxedos, driving GMC trucks, and having class. Furthermore, this ad features only men and not any women. Even today, when so many women work outside the home, men and women are both business oriented. Not only did this ad target business men, but they chose to focus on middle upper class men. In addition to the clothing, the men had expensive RGM watches. This shows that the target audience is not just any man, but someone who can afford luxury items. Another indication of this is the iPhone accessory feature. The commercial shows that an iPhone can be hidden, charged, and used as an MP3. Like the watch, the iPhone is an item that upper class men can