The Importance Of Advertising In Advertising

1004 Words 4 Pages
dvertisers try to sell their products using sex appeal, famous people, and supermodels. As a result, society often chooses those products based off false advertisements, photo shop models and expensive clothing lines, what is popular on social media and the internet. A lot of women are not honest with themselves because they are afraid of what others think of them. Women should take a stand against false advertisements.
Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it works well. Majority of the time sex appeal alone is the attention grabber in ads, while other times the product presents a natural opening
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False advertisements are selling a dream not reality. Photo shop images change images so it’s perfect. With photo shopping advertisers can change shape, enhancement of features or remove unlike things. Most magazine images are photo shop and retouch through computer generated imagery (CGI). According to a blog that emphasizes the pros and cons on photoshopping reports that in the United States at least fifty-three percent of high school girls are not happy with their size. Dove is doing a campaign called “Real beauty” and it is showing real women in society not models. Our society would rather be someone else instead of themselves. Photo shopping is done to women bodies or face so they can fit into society. Photo shopping influences young women’s image through social media and popular magazines. It leads to eating disorders from women trying to be like society. Photo shopping has a negative effect on women. Some of the effects are being unhealthy and having medical issues. We are being lied too through popular images, social media, famous people and ads. According to a blog called hello giggles Forty-two percent of girls in the grades first through third wants to be …show more content…
Religious conservatives often consider it obscene or immodest. Advertisers have now shifted to more sexual cues, suggestions, and innuendos to entire customers. Sex appeal has been used in advertising since the very beginning of advertising itself and can range from highly overt to extremely subtle. It builds on the premise that people are curious about sexuality sells products. Sex appeal is pervasive in advertising and is used with increasing frequency. As advertisers seek out ways to break though clutter and draw attention to their messages, the use of sexually oriented appeals have been used as a communication technique. Sexy as a communication technique. Sexy ads are in magazines from playboy to time and Newsweek to esquire, according to new research from the University of Georgia. Since nineteen hundreds, the percent of ads using sex to sell products rose from fifteen percent to twenty-seven by 2003. “Advertisers use sex because it can be effective”. Reichert said in a statement. A past research has suggested, however, that sex doesn’t sell to female readers, with sensual advertising images leaving women bored and uninterested. Reichert and his colleagues analyzed three thousand ads published between 1983 and 2003 in six magazines: cosmopolitan, Redbook Esquire, Playboy, Newsweek and Time. These magazines were chosen because they have a larger circulation, include titles that appeal to both

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