Each day the average individual living in today’s society gets bombarded with a tsunami of commercials, brand labels, print advertisements, social media advertisements, emails containing marketing campaigns, ads on phones, or any other possible way a company can produce something that grabs one’s attention with the intent to sell. In fact, digital marketing experts estimate that most Americans are exposed to 5,000 advertisements a day. One of these advertisements may be the Jose Cuerovo advertisement published in March of 2017, which uses several of the appeals mentioned and studied in Jib Fowles “Advertising’s Fifteen Basic Appeals”. The alcohol advertisement exploits several qualities within people’s deep-lying desires, which woes the
…show more content…
In his essay, “Advertising’s Fifteen Basic Appeals,” Jim Fowles defines the need to nurture as the feeling an individual receives after seeing an animal, or a stressful situation in order to appeal to the viewer’s paternal instincts such as the desire to feed, heal, and protect. The advertisement is selling whiskey, an alcoholic beverage that is intentionally marketed towards adults, being that in the U.S alcohol can not be sold to anyone under the age of 21, therefore those viewing the advertisement are more prone to realistic instincts and desires when seeing the shots of destruction shown in the advertisement. One may feel symphony for the people and the animals and reflect on how they would react and feel in that situation. The advertisement showed everyone in the bar coming to terms with themselves in a way that symbolized that the bar protected them, appealing to the viewers need to nurture. With these several camera shots within the advertisement, the brand is being placed within the viewer’s emotional psyche and forces the viewer to relate Jose Cuervo’s whiskey to the feeling of protecting others and being …show more content…
In his essay, “Advertising’s Fifteen Basic Appeals”, Jib Fowles described the need for attention as the feeling one gets when they desire to be noticed or looked at. Fowles described this as similar to sex appeal, but since this advertisement shows both individuals gaining happiness and comfort from the attention that they are getting, and shows people pushing sexual tendacies or behaviors onto other through the means of dancing. This advertisement both shows the need for attention and the need for sex. In the advertisement the need for sex is merely used to gain the attention of young males. The dancing shown in the advertisement is risqué and sexual, but not as vulgar as other examples advertisements use to establish the desire and need for sex into individuals. Both of the appeals Job Fowles described, the need for attention and the need for sex, are often used just to increase the possibility of someone having the images produced from the advertisement in their short term or long term memory. In a study by Applied Cognitive Psychology in March of 2015 titled “Sex Really does Sell: The Recall of Sexual and Non-sexual Television Advertisements in Sexual and Non-sexual
In his essay, “Advertising’s Fifteen Basic Appeals,” Jim Fowles defines the need to nurture as the feeling an individual receives after seeing an animal, or a stressful situation in order to appeal to the viewer’s paternal instincts such as the desire to feed, heal, and protect. The advertisement is selling whiskey, an alcoholic beverage that is intentionally marketed towards adults, being that in the U.S alcohol can not be sold to anyone under the age of 21, therefore those viewing the advertisement are more prone to realistic instincts and desires when seeing the shots of destruction shown in the advertisement. One may feel symphony for the people and the animals and reflect on how they would react and feel in that situation. The advertisement showed everyone in the bar coming to terms with themselves in a way that symbolized that the bar protected them, appealing to the viewers need to nurture. With these several camera shots within the advertisement, the brand is being placed within the viewer’s emotional psyche and forces the viewer to relate Jose Cuervo’s whiskey to the feeling of protecting others and being …show more content…
In his essay, “Advertising’s Fifteen Basic Appeals”, Jib Fowles described the need for attention as the feeling one gets when they desire to be noticed or looked at. Fowles described this as similar to sex appeal, but since this advertisement shows both individuals gaining happiness and comfort from the attention that they are getting, and shows people pushing sexual tendacies or behaviors onto other through the means of dancing. This advertisement both shows the need for attention and the need for sex. In the advertisement the need for sex is merely used to gain the attention of young males. The dancing shown in the advertisement is risqué and sexual, but not as vulgar as other examples advertisements use to establish the desire and need for sex into individuals. Both of the appeals Job Fowles described, the need for attention and the need for sex, are often used just to increase the possibility of someone having the images produced from the advertisement in their short term or long term memory. In a study by Applied Cognitive Psychology in March of 2015 titled “Sex Really does Sell: The Recall of Sexual and Non-sexual Television Advertisements in Sexual and Non-sexual