Alcohol Social Drinking In Cultural Context Analysis

In today’s society alcohol tends to have a negative connotation to the consumption of the beverage. However in, Janet Chrzan’s “Alcohol: Social Drinking in Cultural Context,” expresses both the positive and negative views on alcohol. Chrzan uses examples from history and connects them to modern day situations to broaden the reader’s minds. Chrzan’s main point is to provide information on varieties in which alcohol is used for and spread awareness of abusing alcohol and experiencing the dangers of it. Chrzan wants people of many ages to know how to consume alcohol in a proper manner to guarantee safeness. A point that stood how to me is when Chrzan states, “The public perception of college-age drinking is that it is dangerous and out of control, …show more content…
Chrzan states that the belief of college years are a time when out-of-control actions are accepted and have been reproduced by the media in movies such as, Animal House and shows such as, Jersey Shore and Greek, The Real World (7-8). Not only are professional movies made to showcase the “college-life,” real-life students find the need to post that they partying. There was a senior graduation trip to Cancun this past summer and the seniors who went made a summary video of their trip and the whole video made me feel like I was watching the movie Neighbors. Each clip shown in the video were parties and drinking because the drinking age in Cancun is 18-years old. Despite the fact that most of the people partied already, they had to keep it hidden because students were involved in sports team or the school’s leadership class. Drinking was always a situation to keep low on the radar for students on sports team or in the leadership class. This also corresponds to Dwight Heath’s point when he spoke about how drinking alcoholic beverages tends to be hedged with rules. Hence, once my fellow classmates had the freedom to party, they took advantage of living the ‘fun’ life. I believe the Cancun summary video relates to to Chrzan’s book because she speaks of movies having the glorious life when …show more content…
The book states, “By far the greatest effort in advertising is to convince potential buyers that the alcohol purchased will contribute to how others see the self, and how the individual perceives himself or herself” (106). This statement is important because it magnifies how advertisements use ethos and pathos for their success in their company. I believe that advertisements do that in order to enhance their profit which is why they target on the most sensitive parts in life. In this case, it would be living the dream. When I’m watching television and see commercials for alcoholic beverages the visuals I observe are the people are good looking, the environment is lively, and the guy gets the girl in some sort of way. Alcoholic commercials are saying that when you drink their product, the good life just comes to you automatically. Seeing the perfect life can be a sensitive topic for many because some viewers are dreaming for the day they can have a stress-free life. In the book Mary Douglas speaks how advertising mirrors the social functions of alcohol. Douglas made a point of how the advertisements reflect cultural ideas of the world by presenting fantasy images (110). I especially agree with Douglas’ point because I often hear that the excuse for drinking is of all the stress that life has given them. Hence, human beings have a fantasy

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