Advertisements, from billboards on the side of roads as well as ads found while scrolling through social media sites, are everywhere thriving for attention. Advertisements communicate information to consumers about a specific product, company, or service offered by a business. Quickly glancing at an advertisement does not provide enough time to completely analyze it. Through the use of Aristotle’s three appeals, ethos, pathos, and logos, Mercedes’ advertisement strongly notifies viewers that the Mercedes SLK will take adventurous people anywhere they wish to go.
To begin with, this advertisement contains ethos to instantly provide trust to the audience. The advertisement shows a yellow Mercedes SLK car skydiving next to its male owner. The …show more content…
The image of the Mercedes SLK flying in the sky next to its owner establishes the first element of pathos. This sparks a sense of surprise that attracts the eye because cars cannot actually fly, and it is unusual for one to take his or her car with them as a skydiving partner. Furthermore, the background of the advertisement provides a second element of pathos. The background shows the sun rising on the horizon between two mountains with a serene blue sky containing only a few clouds. Continuing, no trees occupy the ground, and it appears to be covered with snow, creating a soft landing for the car and owner. This background produces the emotional connection with happiness by spawning a peaceful and relaxing atmosphere. A final element of pathos in the advertisement is fear. A sense of fear relates to the advertisement because viewers who are afraid of heights will fear for the skydiver and his …show more content…
Using these three appeals, one can go further in depth to provide a rhetorical analysis of an advertisement. Through the use of ethos, pathos, and logos, Mercedes’ advertisement strongly notifies viewers that the Mercedes SLK will take adventurous people anywhere they wish to go. Looking deeper to analyze this claim requires finding support with an element of ethos, the credibility of the Mercedes brand. Additionally, one must look at the pathos of the advertisement, which includes the thought of happiness portrayed in the background, and the logos, which incorporates the facts written in the text about the retractable hard top and the hp supercharged engine. Advertisements might be incomprehensible at first, but after a deeper analysis, they convey a message to the
To begin with, this advertisement contains ethos to instantly provide trust to the audience. The advertisement shows a yellow Mercedes SLK car skydiving next to its male owner. The …show more content…
The image of the Mercedes SLK flying in the sky next to its owner establishes the first element of pathos. This sparks a sense of surprise that attracts the eye because cars cannot actually fly, and it is unusual for one to take his or her car with them as a skydiving partner. Furthermore, the background of the advertisement provides a second element of pathos. The background shows the sun rising on the horizon between two mountains with a serene blue sky containing only a few clouds. Continuing, no trees occupy the ground, and it appears to be covered with snow, creating a soft landing for the car and owner. This background produces the emotional connection with happiness by spawning a peaceful and relaxing atmosphere. A final element of pathos in the advertisement is fear. A sense of fear relates to the advertisement because viewers who are afraid of heights will fear for the skydiver and his …show more content…
Using these three appeals, one can go further in depth to provide a rhetorical analysis of an advertisement. Through the use of ethos, pathos, and logos, Mercedes’ advertisement strongly notifies viewers that the Mercedes SLK will take adventurous people anywhere they wish to go. Looking deeper to analyze this claim requires finding support with an element of ethos, the credibility of the Mercedes brand. Additionally, one must look at the pathos of the advertisement, which includes the thought of happiness portrayed in the background, and the logos, which incorporates the facts written in the text about the retractable hard top and the hp supercharged engine. Advertisements might be incomprehensible at first, but after a deeper analysis, they convey a message to the