We look at ads everyday but do we actually took some time to know the meaning behind the ads? That is what I want to talk to you about; why, how and what make an adverts so appealing and so speaking about these three things well figure out what make adverts look good to the public eye. The advertisement uses pathos, ethos, and logos to appeal to the target audience. The ad I’m analyzing is by McDonalds and it was first made debut on February 2012. The commercial was title “First Day”, it was on YouTube in February 2012. In the advert at the end the advert company showed their signature color which is a bright red background and the two golden arches and also their signature line “I’m lovin it” (McDonalds). The basic element in the ad was
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That it’s like the ad has emotion. Others might say it was the atmosphere of the ads whether its printed or a commercial there has to be a reason why you would think to yourself that product look interesting and why would actually buy that product. Some Ads appeal to emotional side of the viewer by showing the ads in a way to make some people insecure about themselves. That’s what most advertisers use in their ads the ethos, logos or pathos style to catch the viewers. Ethos the ethical appeal, means to convince an audience of the author’s credibility or character putting it simply ethos is the “why” factor for example they believe why they should sell this because they believe in what you the believe in. Then we have Logos the appeal to logic, means to convince an audience by use of logic or reason. People who use logos speak of only fact and statistics to get its appeal from the audience for example infomercials they would explain why the product would best the competitions. And lastly Pathos the emotional appeal, means to persuade an audience by appealing to their emotions. There are a few example pathos adverts for example the commercial to stop animal cruelty back in 2006. I believe that’s why ads are …show more content…
For example, advert on a new car the company featuring they would make the car appealing by showing the features of the vehicle and what it worth to appeal to your budget. Even food commercials would try to appeal to the audience by making the food actually edible an example of this is McDonalds the food there selling might look good but when you buy that specific product it’s a completely different product than the one shown in ads which the ad would get your hopes up. And what make ads
That it’s like the ad has emotion. Others might say it was the atmosphere of the ads whether its printed or a commercial there has to be a reason why you would think to yourself that product look interesting and why would actually buy that product. Some Ads appeal to emotional side of the viewer by showing the ads in a way to make some people insecure about themselves. That’s what most advertisers use in their ads the ethos, logos or pathos style to catch the viewers. Ethos the ethical appeal, means to convince an audience of the author’s credibility or character putting it simply ethos is the “why” factor for example they believe why they should sell this because they believe in what you the believe in. Then we have Logos the appeal to logic, means to convince an audience by use of logic or reason. People who use logos speak of only fact and statistics to get its appeal from the audience for example infomercials they would explain why the product would best the competitions. And lastly Pathos the emotional appeal, means to persuade an audience by appealing to their emotions. There are a few example pathos adverts for example the commercial to stop animal cruelty back in 2006. I believe that’s why ads are …show more content…
For example, advert on a new car the company featuring they would make the car appealing by showing the features of the vehicle and what it worth to appeal to your budget. Even food commercials would try to appeal to the audience by making the food actually edible an example of this is McDonalds the food there selling might look good but when you buy that specific product it’s a completely different product than the one shown in ads which the ad would get your hopes up. And what make ads