Vodafone Case Study

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Register to read the introduction… This is second most in the world next to China. Vodafone Essar has a total of 42.56 million subscribers. They are adding on average 1.41 million subscribers a month. According the Cellular Operators Association of India, GSM operators gained the most new subscribers in the regions of the country known as “B circles” which cover towns and villages rather than urban cities which are “A circles.” This bodes well for our phone which is targeted to low-income rural people.
Year 1 – 846,000 units; this would account for 5% of Vodafone Essar’s 16.92 million new subscribers each year. Since we are partnering with Vodafone Essar, a leading cell phone operator in India, we expect sales to a little better than average for entering a new market.
Year 2 – 1,692,000 units; this would account for 10% of Vodafone Essar’s 16.92 million new subscribers each year. This is based off the fact that our product will allow potential cell phone subscribers to actually subscribe because they can afford and want to invest in our phone. We expect our sales to double with a full year of advertising and sales under our belt. We would anticipate seeing some real growth with our product especially in rural India during the second
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The Telecommunication industry is a driving force in the economy. During the past two years, the Indian government has amended and added legislation that loosened regulations and tariffs that apply to the industry. Government control in the telecommunications and wireless sectors has also been declining. In order to attract private foreign investors, the government has reduced interest rates to increase the flow of investments. Indian officials regard the development of the country’s technology and communications infrastructure as a

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