Vero Moda Marketing mix Essay examples
Fashion Marketing and Retailing
VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality, on-trend clothing at affordable prices.
VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and pay less.
Today, VERO MODA has more than 1,000 stores in Europe, 1,600 stores in China, and experience rapid growth in both India and Canada. VERO MODA is represented in almost 45 countries.
Vero moda has two in-house labels that specialize in a certain type of apparel that is-
Y.A.S- The core …show more content…
Above the line-
Vero Moda doesn’t have much of above the line promotion. It doesn’t have tv or radio commercials.
Though it does promote itself quite a bit through print media; especially in fashion magazines.
For new collection Vero Moda prints out catalogues which are circulated to frequent customers and given to any visitor who comes to the store..
Below the Line-
Vero Moda has its own active website which is regularly updated. It also conducts online competitions and other promotional activity.
The brand sends out regular mails to its valued customers always keeping them in the loop. Thus maintaining a good customer base and trying to create a brand loyalty for itself.
One of the most striking promotional activities is the window displays done by the brand. Its out of the box, trendy and very attractive. It speaks smartness, class, chic, sophistication.
During sales they have special window displays and holdings. This makes more and more people aware about their ongoing sale.
Fashionable and trendy
Strong brand image
Not enough promotion ( tv commercials,