Introduction
The current global business landscape requires proper planning in different business segments at diet pill. This will enable it to adjust to various economic and market elements. One of the critical areas that the business needs to adjust in, in order to enable it to perform well in a competitive market segment is marketing. Marketing, defined as a social and management process, which enables consumers and groups to acquire their needs through the process of exchanging product information for value (Christopher 2004). The exchange process can be structured through a marketing plan, which is a process used to promote various products and services in an organization (Thomas 2008). In this process, the company should integrate the 4Ps of marketing, a mix consisting of the place, price, promotion and product attributes (Thorogood and Coombes 2010), in order to steer the marketing operations.
Product
A product is a service or a good offered in the market for sale (Kotler, Burton, Deans, Brown and Armstrong 2013). This can be a healthy care product of any good or service that can be consumed or be offered to the market. The product marketing mix is a component that will be used to market diet pills, by using the …show more content…
This feature will make the product to stand among other diet supplements. In order to ensure this is achieved, the company will communicate to its consumers, regarding the ingredients, and associated benefits such as weight reduction and control, compared to others with higher quantities of sugar. This feature will be used as a tangible benefit to drive customers to purchasing the healthy diet pill. Besides this, product quality, as a product attribute will be used to deliver the quality attribute to the consumers. The company intends to use this element to drive the product reputation among natural herb diet
The current global business landscape requires proper planning in different business segments at diet pill. This will enable it to adjust to various economic and market elements. One of the critical areas that the business needs to adjust in, in order to enable it to perform well in a competitive market segment is marketing. Marketing, defined as a social and management process, which enables consumers and groups to acquire their needs through the process of exchanging product information for value (Christopher 2004). The exchange process can be structured through a marketing plan, which is a process used to promote various products and services in an organization (Thomas 2008). In this process, the company should integrate the 4Ps of marketing, a mix consisting of the place, price, promotion and product attributes (Thorogood and Coombes 2010), in order to steer the marketing operations.
Product
A product is a service or a good offered in the market for sale (Kotler, Burton, Deans, Brown and Armstrong 2013). This can be a healthy care product of any good or service that can be consumed or be offered to the market. The product marketing mix is a component that will be used to market diet pills, by using the …show more content…
This feature will make the product to stand among other diet supplements. In order to ensure this is achieved, the company will communicate to its consumers, regarding the ingredients, and associated benefits such as weight reduction and control, compared to others with higher quantities of sugar. This feature will be used as a tangible benefit to drive customers to purchasing the healthy diet pill. Besides this, product quality, as a product attribute will be used to deliver the quality attribute to the consumers. The company intends to use this element to drive the product reputation among natural herb diet