The marketing strategy Neon Diner created details the quality service of the servers which will treat customers carefully, respectfully, happily in an effort to achieve their primary needs. As a part of the service, Neon Diner will ensure the cleanliness of the restaurant. The servers will have high-quality customer interactions. At the end of each meal, the management team will engage customers as well to confirm the customer experience was unique and the food exceeded their expectations. The objective is for Neon Diner to create memorable experiences for their target consumer that will be shared with their children and grandchildren that include great food, quality service, and live entertainment.
The diner has some great marketing materials …show more content…
Furthermore, the company positioning goals are to execute the presentation authenticity of the servers and the team and to promote fun and comfort food for the customers. The Neon Diner would like to executive 24 theme nights throughout the year achieving 20% customer return visits, average $20 per person meal revenue, and 75 percent restaurant capacity from 5 pm to 9 pm their peak hours. The theme nights includes trivia, games, door prizes, and performances.
Analysis of the 4 P’s Product. The marketing mix is comprised of the 4Ps of marketing i.e. product, price, place, and promotion which is crucial to the success of the business. The Neon’s Memories Diner product is high-quality food with friendly and professional service. Although the diner product is the traditional American diner food of hamburgers, hotdogs, fries, sandwiches, and milkshakes, they believe the service and experience the diner provides will place them well above their competition.
The diner will have breakfast options such as pancakes, omelets, and cereal. The customer will also have the options of a blue plate special like meatloaf or beef stroganoff. There are also kid’s meals as well as desserts. The marketing strategy for Neon Diner places more emphasis on the service and experience over the actual …show more content…
However, the blue plate specials are priced at $13-$17. The diner expects most customers will purchase starters, meals, drinks and desserts for each person customer and premium customers will do this frequently
The Neon Diner describes itself as unique and themed. The diner breaks out their customers into three categories prospects, customers, and premium customers. The premium customers have come several times a year with their families and friends and plan ahead to attend theme nights. The premium customers participate in the customer rewards program. The premium customers are the ones willing to pay for all the extra elements included in the experience.
Promotion. The Neon’s Memories Diner plans to rapidly build customers and the diner’s promotional strategy will be crucial to achieving their revenue and growth goals. The diner’s marketing plan contains a promotion and advertising strategy and $12,700 budgets. Included in the promotion strategy consists of traditional marketing such as print and broadcast advertising. Also, the plan has print advertising, digital online marketing, email and direct mail marketing
The diner has some great marketing materials …show more content…
Furthermore, the company positioning goals are to execute the presentation authenticity of the servers and the team and to promote fun and comfort food for the customers. The Neon Diner would like to executive 24 theme nights throughout the year achieving 20% customer return visits, average $20 per person meal revenue, and 75 percent restaurant capacity from 5 pm to 9 pm their peak hours. The theme nights includes trivia, games, door prizes, and performances.
Analysis of the 4 P’s Product. The marketing mix is comprised of the 4Ps of marketing i.e. product, price, place, and promotion which is crucial to the success of the business. The Neon’s Memories Diner product is high-quality food with friendly and professional service. Although the diner product is the traditional American diner food of hamburgers, hotdogs, fries, sandwiches, and milkshakes, they believe the service and experience the diner provides will place them well above their competition.
The diner will have breakfast options such as pancakes, omelets, and cereal. The customer will also have the options of a blue plate special like meatloaf or beef stroganoff. There are also kid’s meals as well as desserts. The marketing strategy for Neon Diner places more emphasis on the service and experience over the actual …show more content…
However, the blue plate specials are priced at $13-$17. The diner expects most customers will purchase starters, meals, drinks and desserts for each person customer and premium customers will do this frequently
The Neon Diner describes itself as unique and themed. The diner breaks out their customers into three categories prospects, customers, and premium customers. The premium customers have come several times a year with their families and friends and plan ahead to attend theme nights. The premium customers participate in the customer rewards program. The premium customers are the ones willing to pay for all the extra elements included in the experience.
Promotion. The Neon’s Memories Diner plans to rapidly build customers and the diner’s promotional strategy will be crucial to achieving their revenue and growth goals. The diner’s marketing plan contains a promotion and advertising strategy and $12,700 budgets. Included in the promotion strategy consists of traditional marketing such as print and broadcast advertising. Also, the plan has print advertising, digital online marketing, email and direct mail marketing